Juros Baixos: Boosting Marketing Margin by 18% with Moments
Technology Category
- Networks & Connectivity - 5G
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Education
Applicable Functions
- Sales & Marketing
Use Cases
- Leasing Finance Automation
- Material Handling Automation
Services
- System Integration
About The Customer
Juros Baixos is a prominent financial products marketplace with a significant presence in the Brazilian online loan market. The company caters to adults from the middle to lower classes, primarily those seeking to borrow money for education, business, or debt refinancing. Juros Baixos partners with 30 financial institutions and fintechs to offer pre-approved loans to its clients. Despite being a leading online financial product marketplace in Brazil, the company faced challenges in automating its messaging systems and reducing customer wait times.
The Challenge
Juros Baixos, a leading online financial product marketplace in Brazil, was facing a significant challenge in creating efficient message flows and sequential campaigns to guide customers through its multi-step loan approval process. The company had over 30 financial product providers on its platform, each with specific processes requiring tailored messaging. Despite trying various CRM system providers, Juros Baixos lacked a central platform that could connect all 30 messaging systems to the main marketplace system and had minimal SMS automation capabilities. This resulted in long wait times for customers, often up to 24 hours, as they were transferred from one system to another. Furthermore, Juros Baixos lacked clear insight into the performance of its marketing efforts. The company needed a central hub to connect all its messaging systems, automate communication over both SMS and email, and provide access to analytics and performance overviews.
The Solution
Juros Baixos discovered Infobip’s omnichannel customer engagement solution, Moments, and decided to participate in the Beta phase. The solution was used to lower loan request form abandonment, simplify the onboarding process, create event-based messages, and improve messaging responsiveness. Customers who filled out the loan request form on the Juros Baixos website triggered the main message flow and received an SMS message with information about the loan approval process and easy access to offers. Once the customer chose to continue with the hiring process of a specific financial product provider, Juros Baixos sent tailored messages through Moments outlining the customer’s next steps. When the customer signed and returned the corresponding documents, they successfully completed the loan approval and onboarding processes.
Operational Impact
Quantitative Benefit
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