Jamba Juice Case Study
Company Size
11-200
Region
- America
Country
- United States
Product
- Trumpia
Tech Stack
- SMS Marketing
- QR Code
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Revenue Growth
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- Food & Beverage
Applicable Functions
- Sales & Marketing
Use Cases
- Retail Store Automation
Services
- Software Design & Engineering Services
About The Customer
Jamba Juice is a globally recognized juicery and eatery that focuses on providing healthy options to its customers. The Bakersfield franchise of Jamba Juice operates four locations in central California. The franchise is known for its commitment to health and wellness, offering a variety of smoothies, juices, and food items made from fresh, high-quality ingredients. Despite being part of a well-known brand, the Bakersfield franchise operates much like a small to medium-sized business, with a lean marketing budget and a need to target local customers effectively.
The Challenge
Jamba Juice Bakersfield, a franchise of the world-renowned juicery and eatery, was facing a challenge common to many small to medium-sized businesses - targeting local customers and generating traffic. With an increasing number of competitors entering the market, the task was becoming increasingly difficult. The franchise, which operates four locations in central California, had a lean marketing budget and lacked an experienced marketer. They were in search of a quick and effective way to communicate with local residents to improve its in-store traffic.
The Solution
To address their challenge, Jamba Juice Bakersfield turned to Trumpia, a mobile and social media marketing platform. They created a mobile keyword, 'Jamba', which customers could text to 99000 to subscribe to their marketing program. As an incentive, they offered a free 16oz smoothie coupon, which was automatically sent to the subscriber the moment they texted the keyword. This proved to be an effective incentive, as customers could use the coupon on their purchase immediately. For their regular marketing, Jamba Juice sent exclusive offers once or twice a week such as 'Buy One Get One Free' and 20% off. To advertise this program, Jamba Juice placed large signs near the point-of-purchase at each participating store. They also promoted the mobile program across their Facebook Fan Page and Twitter to increase awareness and tap into their customers’ networks when followers shared the content of the promotion.
Operational Impact
Quantitative Benefit
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