ITICO F+B Investing in the right retail real estate
Company Size
11-200
Region
- Europe
Country
- United Kingdom
Product
- Geoblink's Location Intelligence platform
Tech Stack
- Location Intelligence
- Data Visualization
- Predictive Analytics
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Productivity Improvements
Technology Category
- Analytics & Modeling - Predictive Analytics
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Food & Beverage
- Retail
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Retail Store Automation
- Supply Chain Visibility
Services
- Data Science Services
About The Customer
ITICO F+B is the exclusive franchisee partner of the iconic restaurant franchise, The Halal Guys and Eggslut. The Halal Guys began in 1990 when the three founding partners opened up a hot dog cart in New York City. They soon realised the rising demand for Halal food from cab drivers around the city and adapted their product offering to include their famous platter of chicken and gyro rice. Eggslut, founded in 2011, has transformed eggs, an everyday breakfast staple, by infusing them with cutting-edge culinary techniques and top-of-the-line ingredients. Eggslut has locations all over Los Angeles, California and in Las Vegas, Nevada. They’ve also opened an international location in Beirut, Lebanon. Now, both The Halal Guys and Eggslut are planning their expansion into the UK and are relying on ITICO F+B to help them break into the market.
The Challenge
ITICO F+B, the exclusive franchisee partner of The Halal Guys and Eggslut, is planning to expand these brands into the UK market. The plan is to have 20 restaurants up and running for each company over the next five years. One of the main challenges faced by the company was not having the right tools and data needed to understand the market and, in turn, use that information to invest in the right commercial properties. The company believes that real estate is a retailer’s most expensive investment and the return on investment after opening a new restaurant largely depends on the location of the property.
The Solution
ITICO F+B relies on Geoblink’s Location Intelligence platform to ensure The Halal Guys and Eggslut’s international success. The platform is used to study demographic data visually and intuitively on a map. The company evaluates the market dynamics surrounding a potential restaurant location and looks to see if the catchment area has the right population density, disposable income and education levels. They also compare how those key demographics vary between daytime and nighttime. ITICO F+B also uses footfall traffic data during the site selection process. The company tracks other restaurant retailers’ movements in order to open in locations where “like” brands are present. Once they have an address for the location, they can generate a report and send it to the franchise brands and their partners to get their input before moving forward.
Operational Impact
Quantitative Benefit
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