Iotum Gets the Pulse of the Business with Klipfolio
Company Size
11-200
Region
- America
Country
- Canada
- United States
Product
- Klipfolio
Tech Stack
- Google Analytics
- Marketo
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Digital Expertise
- Productivity Improvements
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Telecommunications
Applicable Functions
- Sales & Marketing
Services
- Data Science Services
About The Customer
Iotum, with offices in Toronto and Los Angeles, is an international company with roots in VoIP, telecom switch development, and innovative voice and mobile services. The company provides several audio and web conferencing options for small businesses to large enterprises, individuals, and nonprofits, serving millions of users worldwide. Over the years, Iotum has made several business acquisitions, which has brought in more sources of different types of data. The company's sales and marketing departments deal with a great deal of data from different sources, which provide valuable information for different sales and marketing funnels.
The Challenge
Iotum’s sales and marketing departments were faced with a great deal of data from different sources, and that provide valuable information for different sales and marketing funnels. The types of information includes the previous day’s conversions, website signups, ratings for calls and other services, and details on telecom services versus online/webbased services. Adding to the complexity was the fact that Iotum had made several business acquisitions over the last few years –bringing even more sources of different types of data into the mix. The sales and marketing team wanted one unified view of this data.
The Solution
Iotum now relies on Klipfolio to pull together the disparate types of data and provide a comprehensive, but detailed view of the various aspects of the business. The team can now easily compare current business results with historical data month over month, by quarter or even by year. The company is pulling data into Klipfolio from many different sources, including Google Analytics. They also plan to bring data from its marketing automation solution, Marketo, into Klipfolio.
Operational Impact
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