Interview with Gordon Property Management, San Francisco, CA
Company Size
11-200
Region
- America
Country
- United States
Product
- AppFolio
- Promas
Tech Stack
- Online Payment Systems
- Online Application Systems
- Electronic Statement Delivery
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Functional Applications - Computerized Maintenance Management Systems (CMMS)
- Functional Applications - Enterprise Resource Planning Systems (ERP)
- Functional Applications - Remote Monitoring & Control Systems
Applicable Functions
- Business Operation
- Facility Management
Use Cases
- Remote Asset Management
Services
- Software Design & Engineering Services
- System Integration
About The Customer
Gordon Property Management is a property management company based in San Francisco, CA, with nearly 25 years of experience in the industry. The company manages over 500 units, primarily focusing on small to mid-sized residential multi-family properties, with some commercial properties in their portfolio. The business has grown significantly over the years, and the company has built a reputation for providing high-quality property management services. The team at Gordon Property Management is dedicated to leveraging technology to improve their operations and provide better service to their clients. They are committed to staying ahead of industry trends and continuously seeking ways to enhance their service offerings.
The Challenge
Gordon Property Management faced significant challenges with their existing property management software, Promas. The software was not adequately addressing the specific needs of multifamily property management. A critical turning point came when the owner had to manually create an Excel spreadsheet of all transactions for the past 12 months for a refinancing process. This labor-intensive task highlighted the inefficiency of their current system. Additionally, the company struggled to take on new properties due to time and resource constraints. The inability to efficiently manage new business opportunities was a significant barrier to growth. The company needed a more robust and specialized software solution to streamline operations, improve efficiency, and enable growth.
The Solution
Gordon Property Management decided to switch to AppFolio, a software solution specifically designed for the multifamily management space. AppFolio offered a range of features that addressed the company's needs, including online rent payments, maintenance requests, and electronic statement delivery. The software also allowed for remote access, enabling the team to work from home or on-site at properties. This flexibility was a significant advantage, as it streamlined operations and reduced the need for manual data entry. The implementation of AppFolio also included online applications and screening processes, which significantly sped up the application process and improved the user experience for prospective residents. The software's frequent updates and new features ensured that the company could continuously improve its operations and take advantage of the latest technological advancements.
Operational Impact
Quantitative Benefit
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