Interview with Carefree Property Management: Attracting New Customers With AppFolio Websites
Company Size
11-200
Region
- America
Country
- United States
Product
- AppFolio Property Manager
- Yardi
Tech Stack
- Website Integration
- Search Feature
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Brand Awareness
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Functional Applications - Enterprise Resource Planning Systems (ERP)
- Functional Applications - Remote Monitoring & Control Systems
Applicable Functions
- Business Operation
- Sales & Marketing
Services
- Software Design & Engineering Services
- System Integration
About The Customer
Carefree Property Management Inc., founded in 1982, is a real estate and property management company based in the Greater Portland Metropolitan Area. The company has extensive experience in real estate, property management, construction, and related fields. They provide a range of services to property owners and tenants, focusing on delivering high-quality management and customer service. The company is known for its commitment to maintaining a simple yet effective approach to property management, ensuring that their clients' needs are met efficiently and professionally.
The Challenge
Carefree Property Management faced significant challenges with their outdated website and manual processes for posting vacancies. Their old website was not modern and required a lot of manual effort to update, which was time-consuming and inefficient. The company needed a solution that would modernize their online presence and streamline their vacancy posting process. Additionally, they were looking for a way to attract more tenants and property owners through a more professional and user-friendly website.
The Solution
Carefree Property Management decided to adopt AppFolio Property Manager, which included a new website offering. The new website provided a modern, easy-to-navigate interface that retained the simplicity of their old site while incorporating updated features such as integrated maps and a visually appealing layout. The process of building the new website was straightforward, involving the customization of content from their old site to align with their current vision. The new website featured high-quality photographs and a user-friendly vacancies layout, making it easier for potential tenants to find available properties. Additionally, the integration with AppFolio Property Manager significantly reduced the time required to post vacancies, streamlining their operations and allowing them to focus on other aspects of their business.
Operational Impact
Quantitative Benefit
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