Intel Uses Snorkel to Enhance Sales and Marketing Efficiency
Company Size
1,000+
Region
- America
Country
- United States
Product
- Snorkel Osprey
Tech Stack
- Programmatic Labeling
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Productivity Improvements
Technology Category
- Analytics & Modeling - Machine Learning
- Analytics & Modeling - Predictive Analytics
Applicable Industries
- Professional Service
- Software
Applicable Functions
- Business Operation
- Sales & Marketing
Services
- Software Design & Engineering Services
- System Integration
About The Customer
Intel is a global technology company known for its semiconductor products and solutions. With a workforce of over 100,000 employees, Intel operates in various sectors, including computing, networking, data storage, and communication. The company is a leader in innovation, consistently pushing the boundaries of technology to deliver high-performance products and services. Intel's sales and marketing teams are crucial in driving the company's growth, requiring advanced tools and strategies to stay competitive in a rapidly evolving market.
The Challenge
Rapidly changing sales goals make social media monitoring difficult to maintain. Intel faced challenges in keeping up with the dynamic nature of sales targets, which required constant monitoring and analysis of social media data. The traditional method of using crowdworkers for labeling data was not only costly but also time-consuming, leading to delays in actionable insights. This inefficiency hindered the ability of sales and marketing teams to respond swiftly to market changes and customer needs.
The Solution
Intel deployed a proto version of Snorkel, known as Snorkel Osprey, to address the challenges in social media monitoring. Snorkel Osprey replaced the traditional crowdworker labeling process with a programmatic labeling approach. This new method significantly reduced the time and cost associated with data labeling. By automating the labeling process, Intel was able to quickly generate high-quality labeled data, enabling faster and more accurate analysis. The implementation of Snorkel Osprey allowed Intel's sales and marketing teams to gain timely insights from social media data, enhancing their ability to adapt to changing sales goals and market conditions.
Operational Impact
Quantitative Benefit
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