Integration of NPD/GFK/Context/IDC data for promotional and price banding for a leading PC manufacturer
Company Size
1,000+
Region
- Europe
Product
- Interactive dashboards
Tech Stack
- Data Integration
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Brand Awareness
- Productivity Improvements
Technology Category
- Analytics & Modeling - Data-as-a-Service
- Analytics & Modeling - Real Time Analytics
Applicable Functions
- Sales & Marketing
Use Cases
- Predictive Quality Analytics
- Predictive Replenishment
Services
- Data Science Services
About The Customer
The customer in this case study is a global PC manufacturer operating in the Information Technology industry. The company had been investing in promotions across various product lines based on internal factors such as product lifecycles and costs. However, they were seeking to identify indicative segments that could be used by their marketing team for cross-sell and up-sell opportunities. The company operates in 22 European countries and their coverage includes approximately 100 websites with daily refreshes.
The Challenge
The client, a leading PC manufacturer, had been investing in promotions across product lines based on internal factors like product lifecycles and costs. However, they wanted to identify indicative segments that could be used by marketing for cross-sell and up-sell opportunities. The challenge was to source sales data from aggregators like NPD/GFK/Context and utilize price bands customized by regions and countries to create segments based on customer budgets. The client also wanted to revamp the promotion data processing to include a price band structure.
The Solution
Blueocean Market Intelligence provided a solution by sourcing sales data from aggregators like NPD/GFK/Context. They utilized price bands that were customized by regions and countries to create segments based on customer budgets. The promotion data processing was revamped to include a price band structure. Customized interactive dashboards were created to reflect price bands as per the respective region and country. Additional dashboards were added to provide different views on trends based on price bands for different brands and retailers.
Operational Impact
Quantitative Benefit
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
Case Study
IoT Data Analytics Case Study - Packaging Films Manufacturer
The company manufactures packaging films on made to order or configure to order basis. Every order has a different set of requirements from the product characteristics perspective and hence requires machine’s settings to be adjusted accordingly. If the film quality does not meet the required standards, the degraded quality impacts customer delivery causes customer dissatisfaction and results in lower margins. The biggest challenge was to identify the real root cause and devise a remedy for that.
Case Study
Prevent Process Inefficiencies with Automated Root Cause Analysis
Manufacturers mostly rely on on-site expert knowledge for root cause analysis. When the defective product is sent to lab for analysis, it is laborious and always a post-mortem one. Manufacturers that collect data from IT and OT also need a comprehensive understanding of a variety of professionals to make sense of it. This is not only time consuming, but also inefficiencient.
Case Study
Digitalising QC records
Ready-mix concrete batching plant with seasonal demand 6,000 to 12,000 cu.metre per month.Batch-cycle records for each truck is stored in paper format. 1000 to 2000 truck loads per month, generating ~2000 to 6000 paper records.QC anomaly detection in chemical batch-mixing is manual & time consuming.
Case Study
Automotive manufacturer increases productivity for cylinder-head production by 2
Daimler AG was looking for a way to maximize the number of flawlessly produced cylinder-heads at its Stuttgart factory by making targeted process adjustments. The company also wanted to increase productivity and shorten the ramp-up phase of its complex manufacturing process.
Case Study
CleanTelligent Enhances Janitorial Software Solutions with Infor Birst
CleanTelligent Software, a company that aids in-house and contracted janitorial teams in streamlining communication and improving quality control, faced a significant challenge. Their clients were demanding a more dynamic way to present reporting data. The company's software was primarily used to analyze and summarize a custodial team's performance, replacing a highly manual, paper-driven process. However, the initial differences between service providers in the janitorial industry are often unclear, and the cost of switching is comparatively low. This situation led to high client turnover, with a janitorial company's customer lifetime averaging four years or less. CleanTelligent needed to improve the customer experience with dynamic dashboards and reporting, retain customers through predictive analysis, capitalize on advanced analytics capabilities to build market differentiation, and improve client retention rates.
Case Study
Digitization of Pharmaceutical Packaging Machines: A Case Study of CVC Technologies
CVC Technologies, a leading manufacturer of pharmaceutical packaging machines, was seeking an end-to-end IoT solution to fully digitize their pharmaceutical liquid filling and capping machines. The company aimed to enhance the safety of their equipment, introduce digital maintenance capabilities, and gain visibility into machine status from anywhere at any time. The challenge was to find a solution that could provide real-time visibility into the machine's status, deliver direct cloud connectivity and digital services, and simplify all aspects of the machine's lifecycle, from engineering to maintenance.
