Locatify > Case Studies > Innovative Self-Drive Tour Guide App for Europcar Iceland

Innovative Self-Drive Tour Guide App for Europcar Iceland

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Technology Category
  • Sensors - Autonomous Driving Sensors
  • Sensors - GPS
Applicable Industries
  • Automotive
Use Cases
  • Onsite Human Safety Management
  • Vehicle Telematics
Services
  • System Integration
About The Customer
The customers in this case are the clients of the local tour agency, Friend in Iceland, and the Icelandic Europcar franchisee, Holdur. These customers are individuals who are interested in exploring Iceland independently, without the need for a physical tour guide. They are tech-savvy and prefer to have all necessary information and services at their fingertips. They value the convenience of having a comprehensive guide, safety and travel information, local weather updates, and the ability to book activities directly from a single app.
The Challenge
The local tour agency, Friend in Iceland, and Icelandic Europcar franchisee, Holdur, were faced with the challenge of providing a comprehensive guidance experience for their customers. The goal was to enable customers to explore Iceland independently, while also establishing a communication channel and creating additional revenue streams. The challenge was to create a solution that would not only guide the customers through their journey but also provide safety and travel information, local weather updates, and bookable activities.
The Solution
The solution was the development of a self-drive tour guide app using a white-label template app and the Locatify Creator CMS. This allowed for the integration of maps, points of interest, GPS tour guides, safety and travel information, local weather updates, notifications, and bookable activities through API integration. The app uses the latest Automatic Tourist Guide app template, which features a modern design with customizable home page background image and card style buttons for linking to the main app features. The guided self-drive tours use GPS to trigger media content on location and provide navigation to each point of interest. The app also connects to a third-party booking software using an API integration, allowing clients to book a variety of attractions and activities directly from the app.
Operational Impact
  • The implementation of the self-drive tour guide app has significantly improved the operational efficiency of both Friend in Iceland and Holdur. The app has streamlined the process of providing guidance to customers, reducing the need for physical tour guides and allowing customers to explore at their own pace. The integration of safety and travel information, local weather updates, and bookable activities has enhanced the overall customer experience, making it more convenient and enjoyable. The app has also opened up new communication channels, enabling the companies to easily share updates and information with their customers.
Quantitative Benefit
  • Increased customer engagement with the app due to the integration of various features such as GPS tour guides, bookable activities, and interactive maps.
  • Additional revenue streams created through the app's ability to book local attractions and activities.
  • Real-time editing of app pages, allowing for quick updates and changes.

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