Innovative Mobility Solution for Rural Commuters in France's Loire Region
Technology Category
- Infrastructure as a Service (IaaS) - Private Cloud
Applicable Industries
- Automotive
- Transportation
Use Cases
- Public Transportation Management
- Transportation Simulation
Services
- Training
About The Customer
The customers of Ma Course SNCF are the residents of the five rural communes in the Sarthe region of France. These residents previously had no access to public transportation and had to rely on private vehicles for commuting to denser areas. The customer base includes daily commuters, students, leisure travelers, commercial travelers, and errand runners. The service also caters to elderly residents who may find driving challenging. Since the launch of the service, the community has shown a positive response, with 830 accounts created and 250 active riders as of March 2022.
The Challenge
The five rural communes of Sarthe, in France's Loire region, were facing a significant transportation challenge. With no public transportation available, residents were forced to rely on private vehicles to commute to denser areas using the TER train network. This situation was not only inconvenient but also limited mobility for those without access to a private vehicle. SNCF's Tech4Mobility, a program within France's national state-owned railway company, recognized this issue and sought to provide innovative mobility options for these commuters. The challenge was not only to cater to daily commuters but also to those traveling for educational and leisure purposes.
The Solution
In response to this challenge, SNCF's Tech4Mobility partnered with Via to launch a first-mile-last-mile pre-booking service named 'Ma Course SNCF'. This service shuttles passengers to and from train stations, thereby creating new mobility potential for the region and encouraging train usage. The service covers five communes, serving approximately 15,000 residents. It targets five use cases, including commuters, students, leisure travelers, commercial travelers, and errand runners. The aim of Ma Course SNCF is not only to enhance regional connectivity but also to reduce private vehicle usage and provide an alternative to driving for elderly residents. Since its launch in February 2021, the service has seen healthy ridership growth and adoption by the community.
Operational Impact
Quantitative Benefit
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