Iris > Case Studies > Innovative IoT Advertising Strategy for RAM Trucks

Innovative IoT Advertising Strategy for RAM Trucks

Technology Category

Networks & Connectivity - Global Navigation Satellite System (GNSS)
Sensors - GPS

Applicable Industries

Telecommunications

Applicable Functions

Sales & Marketing

Use Cases

Visual Quality Detection

About The Customer

The customer in this case is RAM Trucks, a brand known for its poignant, culturally-driven messages. RAM Trucks is a popular automotive brand that has a reputation for delivering impactful and resonating messages during the holiday season. For their Thanksgiving spot, they wanted something unique and unprecedented, something that would not only advertise their brand but also deliver a powerful message to their audience. They entrusted this task to the Iris Atlanta team, expecting a concept that would align with their brand image and resonate with their audience.

The Challenge

RAM Trucks, a brand known for delivering culturally-driven messages during the holiday season, was looking for a unique and impactful concept for their Thanksgiving spot. The challenge was to create something that had never been done before, something that would resonate with the audience and align with the brand's reputation for poignant messaging. The Iris Atlanta team, tasked with this project, found inspiration in the stunning satellite images from Daily Overview, a photography project aimed at changing the way we see our planet through the Overview Effect. The team noticed that these land formations bore an uncanny resemblance to features of the human body, sparking a realization that would drive the direction of the spot.

The Solution

The team decided to leverage this exceptional link by juxtaposing macro photography of humanity with satellite and aerial imagery of the land these Americans call home. The concept was to demonstrate that while we may gather around separate tables, in different cities, with different traditions, to the land beneath our feet, we are all equal, and all connected. This innovative approach to advertising, using the power of imagery and the concept of the Overview Effect, resulted in a striking visual and a powerful realization. The spot was not just an advertisement for RAM Trucks, but a message of unity and equality, perfectly timed for the Thanksgiving season.

Operational Impact

The operational result of this innovative advertising strategy was a powerful and striking visual that not only advertised RAM Trucks but also delivered a poignant message of unity and equality. The spot was a testament to the power of imagery and the concept of the Overview Effect, demonstrating that innovative approaches to advertising can result in impactful and resonating messages. The spot was not just an advertisement, but a message that resonated with the audience, perfectly timed for the Thanksgiving season. This case study demonstrates the potential of innovative advertising strategies in creating impactful and resonating messages.