Innovative Industrial Design Services by Pininfarina Extra
Technology Category
- Cybersecurity & Privacy - Identity & Authentication Management
Applicable Industries
- Automotive
Applicable Functions
- Product Research & Development
- Quality Assurance
Use Cases
- Virtual Prototyping & Product Testing
- Visual Quality Detection
Services
- Testing & Certification
About The Customer
Pininfarina Extra is an industrial design company that uses advanced aspects of scientific and engineering research in combination with the aesthetic dimension seen in everyday products. The company places man and his needs at the center of its design philosophy, which is characterized by an elegant, essential style. Pininfarina Extra employs an international team of designers who work together to comprehend the continuous evolution of modern life and interpret different cultures and social paradigms. The company serves clients of all sizes, from small companies to the world's most prestigious brands.
The Challenge
Pininfarina Extra, a company known for its elegance, essentiality, and innovation in the automotive industry, faced the challenge of extending these values to sectors outside the automotive industry. The company aimed to bring its unique design philosophy to everyday products, focusing on an elegant, essential style that places human needs at the center. The challenge was not only to understand the continuous evolution of modern life but also to interpret different cultures and social paradigms. This required a multicultural and cross-disciplinary team capable of comprehending and adapting to the changing dynamics of the world.
The Solution
Pininfarina Extra employed a multicultural and cross-disciplinary team and used solidThinking tools to address the challenge. The design process began with a research and analysis phase to define user needs, target market, competition, available resources, and technology. The concept phase followed, where innovative ideas and opportunities were born. The design phase involved defining the idea and turning it into reality through renderings and research activities. The engineering stage defined all parts and components of the object in terms of size and technology. Prototyping was done to check the aesthetics and ergonomics of the product. Finally, a communication strategy was determined for launching the new object onto the market. The use of 3D and high-quality photorealistic rendering helped identify technical issues and present designs to clients.
Operational Impact
Quantitative Benefit
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