InJoy Health and Education: Trumpia’s consulting team helps InJoy reach more young parents
Company Size
11-200
Region
- America
Country
- United States
Product
- Trumpia Startup Plan
Tech Stack
- Mobile Messaging
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Brand Awareness
- Customer Satisfaction
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- Education
- Healthcare & Hospitals
Applicable Functions
- Sales & Marketing
Use Cases
- Remote Collaboration
Services
- System Integration
About The Customer
InJoy is a company that makes informative videos to help expecting families prepare for childbirth and early childhood development. They work hard to produce high-quality and scientifically up-to-date videos so that they can provide their audience with the information to make the most healthy choices for their family. They share their content with over 15,000 distributors ranging anywhere from hospitals to independent educators and health professionals, and are constantly striving to reach new parents.
The Challenge
InJoy, a company that produces informative videos for expecting families, was struggling to reach its target audience through traditional media channels. They used printed collateral to drive traffic to their website, where they posted their educational parenting videos. However, this type of advertising didn’t yield the results that they were hoping for. They were seeking a service that would help them reach young parents through their preferred communication method: texting.
The Solution
Trumpia's account managers worked with InJoy to improve their subscriber engagement and suggested using mobile keywords to relay updates about their videos, web pages and brochures. They then were able to text weekly messages to their subscribers and send direct links to download their applications. Since beginning with Trumpia, over 10,800 people have opted in to receive these updates!
Operational Impact
Quantitative Benefit
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