Increasing ROI by Replacing Outdated Legacy Solutions with Modern Technology
Company Size
1,000+
Product
- RetailNext In-Store Analytics Platform
Tech Stack
- Sensors
- Kinetic Maps
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
- Revenue Growth
Technology Category
- Analytics & Modeling - Predictive Analytics
- Functional Applications - Remote Monitoring & Control Systems
Applicable Industries
- Retail
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Retail Store Automation
Services
- Data Science Services
- System Integration
About The Customer
This RetailNext customer is an international specialty apparel and accessories company that operates over 2,000 stores globally, both in malls and in standalone stores, and has garnered a reputation for innovation in product, marketing, merchandising, and shopper experience.
The Challenge
The retailer was interested in replacing an outdated, legacy solution with more current technology. At stake was the sales support group’s credibility with regard to its internal traffic and conversion measurement initiative. In fact, the success of the program was tied to store personnel compensation and performance review. They needed to recommend the best possible technology, while still getting the most for their investment. The widely accepted and credible legacy solution meant switching vendors and raised questions about whether RetailNext could handle this global retailer’s volume.
The Solution
RetailNext replaced the legacy sensors at the entrances to three flagship locations, as well as added new dwell measurement sensors in targeted areas within the locations. From these sensors, RetailNext provided the retailer with accurate measurements of total traffic, the number of dwells in each targeted area, the average dwell time, dwell conversion vs. total store conversion, and average transaction value. Kinetic maps, an element lacking in the legacy solution, captured shopper movement throughout the store to give the retailer more insight into the path shoppers most commonly followed through its stores.
Operational Impact
Quantitative Benefit
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