Improving Healthcare Site Planning with Geolocation: A Sanitas Case Study
Technology Category
- Sensors - GPS
Applicable Industries
- Equipment & Machinery
- Healthcare & Hospitals
About The Customer
Sanitas is a healthcare provider that operates a network of clinics and hospitals. They are in an industry where the location of their facilities plays a crucial role in their success. They wanted to understand the specific characteristics of their clinic locations and how these characteristics impacted their performance and income. They were also interested in profiling their clinics based on information about their customers, competitors, and other points of interest in the area. They needed a tool that was user-friendly and allowed their business users to interact with the data in a meaningful way.
The Challenge
Sanitas, a healthcare provider, was grappling with the challenge of understanding the impact of location on the performance of their clinics and hospitals. The healthcare industry is one where location plays a significant role, and Sanitas wanted to gain insights into the specific characteristics of their clinic locations. They wanted to understand how these characteristics, including the age and income of the local population, affected the performance and income of their clinics. Additionally, they wanted to profile their clinics based on the information about their customers, competitors, and other points of interest in the area.
The Solution
Sanitas turned to CARTO, a tool that allows for easy visualization of location-based information. They used CARTO to geolocate all the information they had about their clinics, customers, competitors, and other points of interest. This created a comprehensive profile for each clinic, allowing them to see if there was a correlation between the characteristics of the clinics and their performance and income. The user-friendly nature of CARTO made it an ideal choice for Sanitas. It allowed their business users to interact with the data in a visual, engaging, and easy-to-understand manner, making it a valuable tool for decision-making.
Operational Impact
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