Locatify > Case Studies > Implementing IoT in Self-Drive Tour Guide Services: A Case Study of The Local Guide Scotland

Implementing IoT in Self-Drive Tour Guide Services: A Case Study of The Local Guide Scotland

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Technology Category
  • Sensors - Autonomous Driving Sensors
  • Sensors - GPS
Applicable Industries
  • Retail
Use Cases
  • Retail Store Automation
  • Vehicle Telematics
About The Customer
The Local Guide Scotland is a self-drive tour guide company with a deep knowledge of the Scottish Highlands and North Coast 500 trail. The company is dedicated to providing an immersive and informative experience to its customers, offering them the opportunity to explore the rich history and sights of the North Coast 500 trail. The company prides itself on its deep knowledge of the area and its commitment to delivering high-quality local audio stories. The company's customers are typically tourists and locals who are interested in exploring the North Coast 500 trail in a self-drive format.
The Challenge
The Local Guide Scotland, a self-drive tour guide company, was faced with the challenge of delivering high-quality local audio stories about the history and sights along the famous North Coast 500 driving trail in Scotland. The company wanted to provide an immersive and informative experience to its customers, but the traditional methods of delivering such information were proving to be inadequate. The company needed a solution that would allow them to include local points of interest and in-app purchasable audio tours, and distribute the app effectively to their customers.
The Solution
The Local Guide Scotland chose the Locatify Automatic Tour Guide template as their solution. This template allowed them to include local points of interest as well as in-app purchasable audio tours. The company also partnered with local rental car and accommodation companies to distribute the app using voucher codes from branch.io. The app uses outdoor GPS tour guides and map markers with categories for local points of interest such as restaurants and accommodation. The client provided branding assets such as app icon, loading image, banner logo and chose the theme colours. The app is available to download for free on both Android and iOS devices from the Locatify App Store and Locatify Play Store.
Operational Impact
  • The implementation of the Locatify Automatic Tour Guide template has allowed The Local Guide Scotland to deliver high-quality local audio stories about the history and sights along the North Coast 500 driving trail in Scotland. The app has enhanced the customer experience by providing them with an immersive and informative tour. The partnership with local rental car and accommodation companies has also allowed for effective distribution of the app, ensuring that it reaches a wide audience. The use of outdoor GPS tour guides and map markers has made it easy for customers to navigate the trail and find local points of interest. The availability of the app on both Android and iOS devices has also increased its accessibility.

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