How Wise Systems helped AnheuserBusch reduce late deliveries by 80%
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- Wise Systems Platform
- Wise App
Tech Stack
- Machine Learning
- Real-Time Traffic Data
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Productivity Improvements
- Customer Satisfaction
Technology Category
- Functional Applications - Fleet Management Systems (FMS)
- Analytics & Modeling - Machine Learning
Applicable Industries
- Food & Beverage
- Transportation
Applicable Functions
- Logistics & Transportation
- Business Operation
Use Cases
- Fleet Management
- Predictive Maintenance
Services
- Software Design & Engineering Services
- System Integration
About The Customer
Anheuser-Busch is one of the largest beverage brands in the world, known for its extensive range of beers and other beverages. The company operates a vast network of distributors and retailers, requiring a highly efficient logistics and delivery system to maintain its market position. With a fleet of 850 trucks, Anheuser-Busch is responsible for ensuring timely deliveries to its regional distributors and retailers. The company has been in operation for many years and has a significant presence in the United States and other countries. Anheuser-Busch's commitment to quality and customer satisfaction drives its continuous efforts to optimize its operations and delivery network.
The Challenge
Anheuser-Busch sought to optimize its delivery network for speed without spending years and millions of dollars developing proprietary software. Faced with surging sales and a growing network of distributors to serve, Anheuser-Busch was pressed to find a way to deliver products faster. The company simply didn't have the time or capacity to spend years working on a solution the way that UPS and others have. Instead, it was looking for a plug-and-play solution that helped quickly alleviate the issues in its network of 850 trucks that are used to bring products to regional distributors.
The Solution
Anheuser-Busch piloted and eventually implemented Wise's app-based delivery routing platform to replace manual planning methods. Up until 2013, the beverage behemoth used a pen and paper to track and manage their outbound shipments to distributors and retailers, which was woefully inefficient. In 2015, the beverage company began trialing Wise's platform, which directs delivery drivers to their destinations based on calculations made by its machine learning algorithms. Wise's algorithms use historical data, real-time traffic patterns, parking limitations, and other inputs to give drivers the most efficient order for them to execute their daily deliveries all on the Wise app. In the Wise app, drivers can also be given specific instructions on each delivery. For instance, the app will specify if the loading dock of a distribution center is located on the rear of the building. Anheuser-Busch tested out the Wise platform on a limited basis for nearly two years before rolling it out to its entire network of drivers in early 2017.
Operational Impact
Quantitative Benefit
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