How Sage mobilizes employees to become brand advocates
Customer Company Size
Large Corporate
Region
- Europe
- America
- Asia
Country
- United Kingdom
Product
- Sage Voices
- Firstup
Tech Stack
- Employee Advocacy Platform
- Content Management System
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Brand Awareness
- Employee Satisfaction
- Customer Satisfaction
- Digital Expertise
Technology Category
- Platform as a Service (PaaS) - Connectivity Platforms
- Analytics & Modeling - Predictive Analytics
Applicable Industries
- Software
- Professional Service
Applicable Functions
- Sales & Marketing
- Business Operation
Services
- System Integration
- Training
About The Customer
Sage is a global software company based in the U.K., with employees spread across 5 continents, serving 3 million customers. The company is known for its innovative approach and recognizes the power and potential of mobilizing employees to become persuasive ambassadors for the brand. Sage has a strong focus on creating a positive work environment and enabling employees to share their experiences and insights on social media. With a workforce of 13,000 employees across 23 countries, Sage aims to foster a culture of engagement and brand advocacy.
The Challenge
Sage needed to identify a robust, flexible platform that would be the central place for employees to learn about everything that’s happening throughout the worldwide company, and share that information. The company wanted to enable employees to develop positive word-of-mouth about the company, create awareness about products, and discuss how it’s a great place to work—all by sharing content on social media in their authentic voices. The challenge was to find a solution that could deliver the latest brand news and stories that support the company’s mission and values, while also being relevant to each employee's role, division, and location.
The Solution
Sage achieved its goals with Sage Voices, powered by Firstup. The platform delivers the latest brand news and stories that support the company’s mission and values. It’s a mix of what employees need to know and what will interest them. The information—a combination of content produced by Sage and curated from external sources—is targeted to the role, division, and location of each employee. Employees are also invited to submit their own content. Sage conducts training sessions that focus on the value the platform brings to employees, emphasizing personal branding and the importance of taking ownership of their online presence. The platform’s reporting capabilities allow Sage to track the impact on its bottom line and continuously improve its strategy based on the metrics.
Operational Impact
Quantitative Benefit
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