How Newell Brands Boosted Applies 69% with a New Career Site
Company Size
1,000+
Region
- America
Country
- United States
Product
- Phenom Talent Experience Management (TXM) platform
- Phenom Career Site
- Phenom Chatbot
- Phenom CRM
- Phenom CMS
Tech Stack
- Artificial Intelligence
- Hyper-personalization
- Analytics
- AI-driven search results
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Digital Expertise
- Productivity Improvements
Technology Category
- Analytics & Modeling - Predictive Analytics
- Analytics & Modeling - Real Time Analytics
- Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries
- Consumer Goods
Applicable Functions
- Human Resources
- Sales & Marketing
Services
- Software Design & Engineering Services
- System Integration
- Training
About The Customer
Newell Brands is a leading global consumer goods company with a strong portfolio of well-known brands such as Sharpie®, Graco®, and Rubbermaid®. The company spans over 40 consumer-based brands across diverse industries, committed to innovation and superior product performance. Newell Brands aims to make life better every day for hundreds of millions of consumers where they live, learn, work, and play. The talent acquisition team at Newell Brands sought to reflect the company's work culture and values on their career site to inspire job seekers.
The Challenge
Newell Brands, home to many globally recognized brands, faced challenges in talent acquisition. Their career site needed frequent updates to reflect company changes, but lag time between updates was costing valuable apply clicks. Additionally, their segmented campaigns across job boards were not yielding the desired number of hires. The team lacked a clear strategy to market to best-fit talent and had no analytics to drive optimization, resulting in low ROI.
The Solution
In 2018, Newell Brands launched its Accelerated Transformation Plan, aligning with Phenom to leverage their Talent Experience Management (TXM) platform. The TA team aimed to control the career site in-house, market to job seekers through targeted campaigns, and utilize intuitive analytics to improve recruiting strategies. Phenom's AI-driven platform offered robust targeting and hyper-personalization capabilities, streamlining and elevating employee, recruiter, and management experiences. Frequent collaboration with Phenom ensured successful implementation and optimization of their career site, including building landing pages for hard-to-fill roles and focusing email campaigns to drive candidates to those pages.
Operational Impact
Quantitative Benefit
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