How Mercy’s Top Candidate Campaigns are Converting 69% of Job Seekers
Company Size
1,000+
Region
- America
Country
- United States
Product
- Phenom CRM
- Phenom Chatbot
- Phenom TXM
- Phenom University Recruiting
- Phenom Employee Experience (EX)
Tech Stack
- AI
- SMS Capability
- Comprehensive Analytics
- CRM Integration with ATS
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Digital Expertise
- Productivity Improvements
Technology Category
- Analytics & Modeling - Predictive Analytics
- Analytics & Modeling - Real Time Analytics
- Functional Applications - Enterprise Resource Planning Systems (ERP)
- Functional Applications - Remote Monitoring & Control Systems
Applicable Industries
- Healthcare & Hospitals
Applicable Functions
- Human Resources
Services
- Software Design & Engineering Services
- System Integration
- Training
About The Customer
Mercy is one of the largest Catholic health systems in the United States, serving millions each year across multiple states through various touchpoints, including outreach ministries and virtual care. The organization includes more than 40 acute care and specialty hospitals, 900 physician practices and outpatient facilities, 45,000 co-workers, and 2,400 Mercy Clinic physicians in Arkansas, Kansas, Missouri, and Oklahoma. Mercy's mission is to provide compassionate care and exceptional service to its patients, making it a critical player in the healthcare industry.
The Challenge
Finding qualified candidates to fill open nursing positions was a significant challenge for Mercy's recruiters and talent acquisition teams. The career site was not user-friendly, visually appealing, or personalized for candidates, lacking features like video or a chatbot. Internal talent scouts had to manually input interactions into disjointed spreadsheets and cross-reference names with their ATS, which was time-consuming and unproductive. Without a CRM, they couldn't nurture passive or former candidates, making it difficult to maintain engagement with potential hires.
The Solution
Mercy implemented Phenom's AI-powered TXM platform to address their recruitment challenges. The platform offered a career site with a chatbot, CRM integration with ATS, SMS capabilities, and comprehensive analytics. These features allowed Mercy to streamline and optimize their recruitment processes, making it easier to track and engage with candidates. The ability to share content on social media and track its reach and efficacy was particularly important for targeting specific audiences. Phenom's platform enabled Mercy to run over 160 campaigns in one year, significantly improving their ability to find and hire qualified nurses.
Operational Impact
Quantitative Benefit
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