How Epsilon Built a Global Transit Hub Aviatrix on Amazon Web Services
Customer Company Size
Large Corporate
Country
- United States
Product
- Aviatrix solutions on AWS
- Aviatrix Controller
- Aviatrix Gateways
Tech Stack
- Amazon Web Services (AWS)
- Amazon Virtual Private Clouds (VPCs)
- Virtual Private Network (VPN)
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Digital Expertise
- Customer Satisfaction
Technology Category
- Platform as a Service (PaaS) - Connectivity Platforms
- Infrastructure as a Service (IaaS) - Cloud Computing
Applicable Functions
- Sales & Marketing
Services
- Cloud Planning, Design & Implementation Services
- System Integration
- Training
About The Customer
Epsilon is a global marketing company with a rich, nearly 50-year history transforming data into personalized customer experiences. Epsilon’s solutions architecture team develops and delivers unique technical solutions to enable campaigns for clients with exceptional scale, accuracy, and reach. Their platforms help clients reach millions of consumers around the globe, on a daily basis. Epsilon helps Fortune 500 companies drive growth through data-driven marketing solutions and is a leader in data privacy and security. With platforms connected across Amazon Virtual Private Clouds (VPCs) and on-premises resources, Epsilon recognized the need to efficiently establish connectivity and continue to secure data-in-motion between platforms.
The Challenge
Epsilon, a global marketing company, helps Fortune 500 companies drive growth through data-driven marketing solutions and is a leader in data privacy and security. With platforms connected across Amazon Virtual Private Clouds (VPCs) and on-premises resources, Epsilon recognized the need to efficiently establish connectivity and continue to secure data-in-motion between platforms. To solve for this, Epsilon chose to build an Amazon Web Services (AWS) global transit architecture. To implement this architecture, Epsilon decided to overhaul its cloud networking strategy and start from scratch. They began by prioritizing business requirements, specific technical challenges, and implementing a solution that could scale as fast as its AWS resources.
The Solution
Epsilon decided on Aviatrix solutions on AWS for single pane of glass management and a breadth of automation capabilities. Moreover, Aviatrix delivered increased visibility into the health and performance of Epsilon’s cloud networking infrastructure helping the company optimize their customer experiences. The solutions architecture team leveraged two networking approaches by implementing Aviatrix solutions for AWS. To support customer accounts on Epsilon platforms, the team leveraged Aviatrix to create a next-generation global transit VPC network (hub-and-spoke network). This design deploys Virtual Private Network (VPN) instances in a dedicated VPC to perform transitive routing between spoke VPC networks through automated deployment of Aviatrix Gateways via the Aviatrix Controller – a centralized management console. They also used the Aviatrix Controller to simplify the configuration and provisioning of encrypted peerings between VPCs. This peer-to-peer connectivity allows client platforms to securely access multiple services, each configured to meet common regulations, such as SOC2, HIPAA, and GDPR.
Operational Impact
Quantitative Benefit
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