How Cipla Takes Learning 100% Virtual Without Missing a Beat
Company Size
1,000+
Region
- Asia
Country
- India
Product
- Mindtickle
Tech Stack
- Virtual Learning Platform
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Productivity Improvements
Technology Category
- Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries
- Pharmaceuticals
Applicable Functions
- Human Resources
Use Cases
- Remote Collaboration
Services
- Software Design & Engineering Services
About The Customer
Cipla is a global pharmaceutical company that produces therapies for patients with a wide range of illnesses from heart disease to HIV. India is their biggest market and has approximately 9,000 active field sales employees spread across about 450 locations. With over 2,000 new joiners per year, the knowledge levels of all staff need to be continuously updated so that they are prepared to make meaningful interactions with healthcare practitioners. Prior to implementing Mindtickle, their onboarding program was held in person and ran between seven to 11 days, depending on which team an individual is from and how deep and wide their portfolio was. Sessions were run by a team of cross-functional trainers from Medical Affairs, Marketing, Sales, HR, and other allied functions.
The Challenge
Cipla, a global pharmaceutical company, faced a significant challenge when the COVID-19 pandemic hit. One of the cornerstones of Cipla’s learning programs is its onboarding, which was traditionally held in person and ran between seven and 11 days. With over 2,000 new hires annually and face-to-face learning no longer feasible, the team at Cipla needed to adopt a new, virtual approach to the program without disrupting the learning and development of an entire cohort of new hires. The challenge was to create a virtual onboarding and ongoing learning program that was engaging, accessible anywhere, and could effectively measure skills to identify knowledge gaps.
The Solution
Cipla implemented a 100% virtual onboarding and ongoing learning program using Mindtickle. The solution involved creating easily consumable content that was both engaging and accessible anywhere. With periodic skills measurement to identify knowledge gaps in reps and the ability to use that intel to steer learning programs, Cipla’s new learning program was poised to be more effective than anything they’d had in place previously. Mindtickle enabled them to deploy content that was bite-sized and highly engaging quickly. On top of that, being able to measure the skill of learners and integrate their sales managers into the process was essential. With Mindtickle, it became easier than ever before for the team at Cipla to set up a new rep profile, add content, and create assessments.
Operational Impact
Quantitative Benefit
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