How Carousell keeps fraudulent listings off of their platform
Customer Company Size
Large Corporate
Region
- Asia
- Pacific
Country
- Singapore
- Australia
- Hong Kong
- Indonesia
- Malaysia
- Philippines
- Taiwan
Product
- Sift Content Integrity
Tech Stack
- Machine Learning
- Automation
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Analytics & Modeling - Machine Learning
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- E-Commerce
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Fraud Detection
- Cybersecurity
Services
- Data Science Services
About The Customer
Carousell is a Singapore-based peer-to-peer marketplace, where users can buy and sell effectively and easily, and sellers and buyers can connect privately. The company has both an app and a desktop site. In addition to Singapore, Carousell operates in Malaysia, Hong Kong, Taiwan, Philippines, Indonesia, and Australia, encompassing 250 million listings and 70 million transactions across all markets. As Carousell began to scale, they started to see fraudsters posting fake and spammy product listings for products that either arrived to the buyer not as described or never got delivered to the buyer at all.
The Challenge
As Carousell began to scale, they started to see fraudsters posting fake and spammy product listings for products that either arrived to the buyer not as described or never got delivered to the buyer at all. Carousell didn’t have a way of proactively preventing these listings and relied on user flags to spot and remove them. This meant that these listings not only posed a threat to good users until they were eventually removed but threatened to sully the reputation of the platform, as well. Repeat fraudsters were also finding ways to get back onto the platform even after Carousell deleted their accounts, and continued to post abusive, fake listings with their new accounts. Carousell limits the number of accounts a user may have to a maximum of two, but fraudsters were creating multiple accounts and Carousell was finding it difficult to keep track of them all. Carousell was using a rules-based fraud solution, but it was time-consuming to have to jump in and change rules every time fraudsters changed their tactics.
The Solution
When Carousell’s rules-based fraud vendor suddenly got acquired, they needed a new solution, fast. They considered a number of fraud prevention vendors that offered rules-based and machine learning solutions but chose Sift Content Integrity because they were impressed by the intuitive, user-friendly Sift Console and the ease of Workflows. After integration, it took only a couple of weeks for Carousell to start seeing results. Using Workflows, they were able to automatically block users once they exceeded a certain Sift Score (risk score based on behavioral attributes). They also automated account remittance for users who had more than one account, many of whom were using those accounts to commit fraud. Additionally, Carousell implemented a Workflow that would hide flagged listings while they awaited manual review, which helped keep potentially fraudulent listings out of sight and away from good users.
Operational Impact
Quantitative Benefit
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
Case Study
Digital Transformation of Atlanta Grout & Tile: An IoT Case Study
Atlanta Grout & Tile, a Tile, Stone & Grout restoration company based in Woodstock, Georgia, was facing challenges with its traditional business model. Despite steady growth over the years, the company was falling behind the web revolution and missing out on the opportunity to tap into a new consumer base. They were using independent software from different vendors for each of their department information and workforce management. This resulted in a lot of manual work on excel and the need to export/import data between different systems. This not only increased overhead costs but also slowed down their response to clients. The company also had to prepare numerous reports manually and lacked access to customer trends for effective business decision-making.
Case Study
IFFCO Boosts IT Performance and Innovates Agriculture with Oracle Cloud
Indian Farmers Fertiliser Cooperative Ltd. (IFFCO), the world’s largest manufacturer and marketer of fertilizers in the cooperative sector, was facing several challenges in its quest to innovate and improve the livelihood of farmers in India. The organization had recently launched a new product, nano urea, which brought new demands to IFFCO’s cloud computing needs. The organization needed a reliable cloud vendor to support the processes of 6–7 new manufacturing plants during the upcoming year, enhancing its production capability 300–350 million bottles of nano urea to meet increasing demand. IFFCO’s cloud adoption was driven by a need to innovate. The organization wanted capabilities for a dynamic business that can adapt to the changing needs of the market while growing fast. However, it was inhibited by rigid on-premises data center deployments and the overhead of maintaining legacy systems. IFFCO wanted to apply the elasticity and availability of cloud for improving overall performance of applications at lowest possible operational overhead. Lastly, IFFCO needed to provide the benefits of its technology to all its stakeholders, including employees, members, transporters, and farmers, some of whom have limited literacy. To accommodate all stakeholders, IFFCO wanted to add a voice interface to its applications.
Case Study
7-Eleven Philippines Enhances Customer Support with Freshdesk
7-Eleven Philippines, a pioneer of 24-hour convenience stores in the country, was facing challenges with its customer support system. The customer support was outsourced to an external vendor, which resulted in limited visibility into customer query patterns and performance metrics. The company had no transparency into the vendor's analytics and could not validate their reports. They also had no visibility into the volume of calls, number of abandoned calls, etc. due to the use of the vendor’s telephony solution. This lack of control and visibility into customer support led the team to decide to bring the entire function in-house. They began exploring helpdesk solutions that would enable them to build a strong in-house support team.
Case Study
Kaafmeem Enhances Customer Operations with Freshchat and WhatsApp Integration
KaafMeem, a Saudi-based fashion e-commerce company, was facing challenges in its customer service operations. The company, which specializes in modern Arabic fashion, had traditionally used email and direct calls to handle sales queries, delivery information requests, and questions about refunds and replacements. However, they wanted to provide a more user-friendly channel for their customers to immediately access the Kaafmeem team. They were looking for a solution that would allow them to open a direct dialogue with their consumers, making the shopping experience as seamless and convenient as possible. The challenge was to find a platform that was popular among their customer base and could be integrated easily into their existing operations.
Case Study
Software Development Partnership with PrettyLittleThing: Enhancing E-commerce Capabilities
PrettyLittleThing, a rapidly growing UK-based fashion retailer, faced the challenge of expanding its software development capabilities to keep up with its business growth. The company needed a strategic tech partner who could assemble a team of dedicated software engineers with experience in developing e-commerce solutions and high load systems. The primary goals were to extend the in-house team with strong software engineers experienced in PHP, various JavaScript frameworks, AWS, and other technologies; automate the process of product creation on the client’s e-commerce website that has over 30,000 items; and speed up the software development process. The challenges included establishing effective communication and alignment among different distributed teams and developing functionality that helps manage thousands of products easily.
Case Study
Aramex Boosts Agent Productivity by 50% with Freshservice Implementation
Aramex, an international express, mail delivery, and logistics services company based in Dubai, was facing challenges in delivering consistent, quality IT services and support to its employees. As the organization grew, responding to service requests in a timely manner became increasingly difficult due to outdated processes and communication silos. Aramex was using an in-house legacy IT service desk that was rigid, ill-defined, and required constant resources to maintain and upgrade. The on-premise system was not easy to scale and could not keep up with the growing needs of Aramex. The company was in need of a flexible, agile IT service desk that could streamline its workflow and improve ticket resolution time.
