How CallRail helped elevate Above the Bar from marketing agency to business consultant
Company Size
11-200
Region
- America
Country
- United States
Product
- CallRail Call Tracking
- ROI tracker®
Tech Stack
- Call Tracking
- Call Recording
- Google Analytics Integration
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
Technology Category
- Analytics & Modeling - Real Time Analytics
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- Professional Service
Applicable Functions
- Sales & Marketing
Services
- Data Science Services
About The Customer
Above the Bar Marketing is a digital marketing agency focused on serving law firms. The agency is committed to tracking and reporting on the source of every lead they produce for their clients. The founder and CEO of the agency, Lindsay Marty, has a background in digital marketing for law firms. Before launching her own agency, Lindsay was employed by a large national legal marketing company. She discovered CallRail Call Tracking while working on a pay-per-click project and was impressed by the technology and the level of transparency it could offer clients.
The Challenge
Above the Bar Marketing, a digital marketing agency for law firms, was facing challenges in proving the value of their work to their clients. Clients were spending money on various marketing efforts but were unsure about which ones were effective. The agency needed a way to track and report on the source of every lead they produced for their clients. They wanted to show their clients what was bringing in actual business and what was not, so they could spend their marketing dollars more wisely.
The Solution
Above the Bar Marketing implemented CallRail Call Tracking for all their website clients. CallRail helped the agency track which ads, campaigns, and keywords were making their clients' phones ring. The call data from CallRail formed the backbone of the agency's proprietary campaign dashboard, ROI tracker®. CallRail's 50+ integrations made it easy to connect other marketing tools and platforms. The agency also became CallRail agency partners, which provided them with benefits such as training and certification, marketing tools, sales support, and leveled-up support with a dedicated account manager.
Operational Impact
Quantitative Benefit
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