How BRIDGE helped Crédit Agricole des Savoie double traffic within one year
Company Size
1,000+
Region
- Europe
Country
- France
Product
- BRIDGE Store Locator
- Local Pages
- Events Module
Tech Stack
- SEO Optimization
- Geolocation based searches
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Digital Expertise
Technology Category
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Finance & Insurance
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
- Search & Rescue
Services
- Cloud Planning, Design & Implementation Services
- Data Science Services
About The Customer
Crédit Agricole des Savoie is the leading banking services and insurance providers in the Savoy and Haute-Savoy regions of France. The company services one out of every two local residents with its 166 branches and employs 2,850 people. The branches are an integral part of the community, as they support the local people and organizations through social, cultural and sporting activities. The company is a major player in the region, with nearly one in every two residents of Savoy being a client. Therefore, their local presence, through their actions and their network of 166 branches, is very important. In the context of hyper-connectivity, it is natural for them to add a digital method for their clients to connect with the physical branches.
The Challenge
Crédit Agricole des Savoie, a leading banking services and insurance provider in the Savoy and Haute-Savoy regions of France, was facing the challenge of transitioning into a digital bank. The company had previously focused on traditional, physical branch client relationships and was now looking to combine their offline offering with an online strategy focused on digital efficiency. The company wanted to strengthen its local presence by maintaining its network of branches while simultaneously developing its customer services online. The goal was to optimize its online visibility and attract online users into their branches.
The Solution
Crédit Agricole des Savoie launched the Store Locator and the Local Pages in March 2014 to create an online directory of its branches as well as increase visibility within local search. BRIDGE allows Crédit Agricole des Savoie to have an online presence that is on par with its physical presence while capitalizing on the growth of the mobile internet usage and geolocation based searches. Through optimisation for SEO they now appear in search results for queries including ‘Crédit agricole’ and ‘city’, or ‘bank’ and ‘city’. The improved ranking increases online traffic which can then be redirect into branches to build local client relationships. By deploying the events module within the Store Locator, branches can develop a communication approach that focuses solely on the target audience within the local area. Local events, new product offerings, branch openings and other useful information can all be published. Local Pages are also helpful in their multichannel approach — they offer users the option to sign up for a product online, before going into a branch for a follow up with a banking advisor.
Operational Impact
Quantitative Benefit
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