Company Size
1,000+
Region
- America
Country
- United States
Product
- Balto
Tech Stack
- Not mentioned
Implementation Scale
- Departmental Deployment
Impact Metrics
- Productivity Improvements
- Revenue Growth
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- Healthcare & Hospitals
Applicable Functions
- Sales & Marketing
About The Customer
The customer is one of the largest health insurance companies in the United States. The company has a large number of agents who interact with potential customers on a daily basis. The company's main goal is to improve their close rate, which is the percentage of potential customers who end up purchasing their insurance products. To achieve this, they are always on the lookout for innovative solutions that can help their agents perform better and close more deals.
The Challenge
One of the largest health insurance companies in the country was looking for ways to improve their close rate. They decided to conduct a one-month long A/B study with 90 of their agents to test the effectiveness of Balto, a real-time guidance platform. The study aimed to compare the quote rate and the close rate between 45 Non-Balto users and 45 Balto users. The company wanted to validate the claim that Balto could significantly enhance the agent’s close rate.
The Solution
The company decided to implement Balto, a real-time guidance platform, to help improve their close rate. They conducted a one-month long A/B study with 90 of their agents. Half of these agents used Balto while the other half did not. The study aimed to compare the quote rate and the close rate between the two groups. Balto's real-time guidance was expected to provide the agents with the necessary tools and information to close deals more effectively.
Operational Impact
Quantitative Benefit
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