How Animalis grew traffic to Local Pages by 70% using BRIDGE
Company Size
200-1,000
Region
- Europe
Country
- France
Product
- BRIDGE Local Pages
Tech Stack
- Search Engine Optimization
- Click to Call feature
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Brand Awareness
- Customer Satisfaction
Technology Category
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Retail
Applicable Functions
- Sales & Marketing
Use Cases
- Retail Store Automation
Services
- Software Design & Engineering Services
About The Customer
Animalis is a French retailer that specializes in pet products and accessories. The company was established in 1998 and has since grown to operate 40 stores across France, with a significant presence in Paris. Despite its physical presence, the company has struggled with online visibility due to increased competition and a limited online presence. The company's distribution network consists of corporate-owned stores, and it operates in the retail industry.
The Challenge
Animalis, a French retailer specializing in pet products and accessories, was facing increased competition both online and offline. The company's 40 locations across France did not cover every region, leading to a limited online presence. This lack of visibility, especially in local search results, was a significant challenge as it hindered the company's ability to stand out from competitors.
The Solution
To increase their online visibility and customer engagement, Animalis created BRIDGE Local Pages for every location. These pages are search engine optimized, increasing the brand's online presence and helping to edge out competition in local search results. This strong search ranking drives traffic, making Animalis top of mind when customers search for pet products or accessories within their local area. Animalis also implemented a conversion module that allowed customers to get in touch with stores for advice. Customers who connect with Animalis stores online are added to the local database of each store.
Operational Impact
Quantitative Benefit
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