How a local SEO thought leader uses BrightLocal to deliver great results for clients
Company Size
11-200
Region
- America
Country
- United States
Product
- BrightLocal
- Local Search Rank Checker
- Citation Builder
Tech Stack
- SEO
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Professional Service
Applicable Functions
- Sales & Marketing
Use Cases
- Search & Rescue
Services
- Software Design & Engineering Services
About The Customer
Sterling Sky is a local SEO agency led by Joy Hawkins, a Google Top Contributor and a regular contributor to Search Engine Land. The agency specializes in helping small, local businesses and digital marketing agencies, delivering quality SEO services in a highly customized manner. The agency has serviced over 100 clients using BrightLocal and has been relying on the platform for over 7 years.
The Challenge
Sterling Sky, a local SEO agency led by Joy Hawkins, was facing quality issues with their previous local SEO solution. The agency was struggling to find a platform that could capture all the ranking tracking data they needed in a way that was easy to manage and deliver to clients. The challenge was to find a reliable and efficient SEO solution that could meet the agency's specific needs and deliver quality services to their clients.
The Solution
The agency turned to BrightLocal, a platform that offers a variety of tools for local SEO. The Local Search Rank Checker tool was found to be easy to use and the platform as a whole was visually appealing. BrightLocal's continuous addition of new features was also appreciated, especially given the constant changes in the local search industry due to algorithm updates and changing user behaviour. The agency also used the Citation Builder tool to create citations for their clients, finding it easy to use and time-efficient.
Operational Impact
Quantitative Benefit
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