How a Dental Digital Marketing Company saved $14,000 per year & improved results using BrightLocal
Company Size
11-200
Region
- America
Country
- United States
Product
- BrightLocal
- Local Search Rank Checker
- Citation Builder
- Google My Business Audit
Tech Stack
- SEO Reporting
- Citation Building
- Data Aggregation
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Productivity Improvements
Technology Category
- Analytics & Modeling - Real Time Analytics
- Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries
- Healthcare & Hospitals
Applicable Functions
- Sales & Marketing
Use Cases
- Predictive Quality Analytics
Services
- Data Science Services
- Software Design & Engineering Services
About The Customer
Smile Savvy is a dental digital marketing company that has been delivering online marketing services to dentists for nearly two decades. The company prides itself on having serviced 40% of pediatric dentists in the US and has clients in seven other countries. Smile Savvy offers a range of services to its 900+ clients, including website design, local SEO, review building, and social media. The company is known for treating its clients like family and providing a level of personal care that larger companies can't offer.
The Challenge
Smile Savvy, a dental digital marketing company, was facing challenges with their SEO reporting process. With over 900 clients, manual reporting was time-consuming and prone to errors. The company was spending more time reporting SEO issues than resolving them. Additionally, the tool they were using for building citations and business listings was becoming too expensive, with costs tripling. The company needed a solution that could automate their reporting process, ensure accuracy and consistency, and provide cost-effective citation building.
The Solution
Smile Savvy turned to BrightLocal to address their challenges. By automating all their reporting with BrightLocal, the company was able to save time and focus more on resolving SEO issues. They used Local Search Rank Checker to produce white-labeled reports for every client, ensuring accuracy and consistency in their data. For citation building, they utilized Citation Builder, which offered widespread distribution of client data via data aggregators and manual citation building on key sites for pinpoint accuracy. Additionally, BrightLocal's Google My Business Audit enabled Smile Savvy to monitor their clients' GMB listings, track any changes in data, and access a full 18 months of GMB Insights.
Operational Impact
Quantitative Benefit
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