Cortical.io > Case Studies > How a biopharmaceutical company evaluated social media to monitor off-label drug use

How a biopharmaceutical company evaluated social media to monitor off-label drug use

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Company Size
1,000+
Country
  • United States
Product
  • SemanticPro Classify & Automate
Tech Stack
  • Natural Language Understanding
Implementation Scale
  • Pilot projects
Impact Metrics
  • Digital Expertise
  • Innovation Output
Technology Category
  • Analytics & Modeling - Natural Language Processing (NLP)
Applicable Industries
  • Pharmaceuticals
Applicable Functions
  • Product Research & Development
  • Quality Assurance
Use Cases
  • Chatbots
  • Regulatory Compliance Monitoring
Services
  • Data Science Services
About The Customer
The customer is a global biopharmaceutical company. The company does not sell directly to consumers and therefore has no means to monitor how their medications are used. Patient records are subject to privacy restrictions and when available they do not allow the company to reconstruct which medication was prescribed for which condition. The company wanted to gather intelligence about off-label drug usage by screening patient comments in social media.
The Challenge
The biopharmaceutical company was facing a challenge in tracking off-label usage of their medications. Off-label usage refers to the prescribing of medications in a manner not specified by the FDA and accounts for 10 to 20 percent of all prescriptions written. However, its exact extent is difficult to measure because pharmaceutical companies have no direct feedback mechanism to track what medical conditions their products are prescribed for. The company had no means to monitor how their medications are used as patient records are subject to privacy restrictions and do not allow the company to reconstruct which medication was prescribed for which condition. The company decided to use social media, particularly Reddit, as a source of knowledge about medication usage.
The Solution
The company turned to Cortical.io for their expertise in developing Natural Language Understanding (NLU) based-solutions to develop a tool able to overcome the hurdle of ambiguity and vague wording inherent to social media posts and to correctly interpret them despite the limited number of posts available for training. During the initial phase of the project, Cortical.io created a prototype based on SemanticPro Classify & Automate to identify mentions of on- and off-label medication usage in a static set of Reddit posts. Leveraging Cortical.io meaning-based algorithms, the application automatically and accurately filters and classifies Reddit messages and summarizes the results. Cortical.io trained classifiers for each of the example drugs specified by the company using publicly available information.
Operational Impact
  • The company was able to review over 2.2 million Reddit posts mentioning medications.
  • The company was able to filter for trade or generic names of medication.
  • The company was able to filter out off-topic posts based on the semantic meaning of the post.
  • The company was able to filter out ambiguous posts (e.g. mentioning multiple medications).
  • The company was able to classify posts by medical conditions based on semantic meaning.
Quantitative Benefit
  • The Cortical.io application achieved a very high level of accuracy based on standard NLU metrics (92-100%) in classifying on-label vs. off-label usage.

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