Hot Topic's AI-Powered Hiring Solution: A Case Study
Technology Category
- Analytics & Modeling - Robotic Process Automation (RPA)
Applicable Industries
- Retail
- Telecommunications
Applicable Functions
- Quality Assurance
Use Cases
- Chatbots
- Retail Store Automation
Services
- System Integration
- Testing & Certification
About The Customer
Hot Topic is a music and pop culture retailer based in Los Angeles. The company operates over 700 stores in North America and receives upwards of 1000 job applications per day. With a lean internal recruiting team, the company conducts hiring at the store level. Hot Topic was seeking a technology solution to help them manage the high volume of applications and optimize their candidate experience at scale. The company wanted a solution that could seamlessly integrate with their existing workflow system, Lever, and did not require a new login or interface to learn.
The Challenge
Hot Topic, a music and pop culture retailer based in Los Angeles, was facing a significant challenge in processing the high volume of job applications they received daily. With a lean internal recruiting team and hiring conducted at the store level, the company was struggling to screen all candidates manually. Many of the applicants did not have work experience or resumes, making the screening process even more challenging. Simple 'knock-out' criteria such as age or shift availability required a time-consuming manual phone screen from a busy Store Manager. The company was seeking a technology solution that could help them optimize their candidate experience at scale.
The Solution
Hot Topic turned to Ideal, a provider of AI-powered screening functionality, to help them manage their hiring process. Ideal's technology allowed Hot Topic to ensure every single applicant was assessed, regardless of volume. The company used Ideal's resume screening software to grade all candidates from A - D. Ideal also added a deeper layer of candidate intelligence by collecting further qualifying information via SMS. These conversations with candidates were automatically captured and centralized within Lever, Hot Topic's existing workflow system. Ideal's system would then automatically adjust the candidate's grade accordingly. In addition, Ideal's intelligent automation, in this case a chatbot, replaced Hot Topic's initial phone screen, saving time and improving the candidate experience.
Operational Impact
Quantitative Benefit
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