Hodges Ward Eliott's Rapid Data-Driven Map Creation with CARTO
About The Customer
Hodges Ward Elliott is a real estate company that relies heavily on data-driven map-making for its daily operations. The company has a graphics department that was initially responsible for creating these maps, a process that was labor-intensive and time-consuming. The introduction of a data science team and the use of open-source tools improved the situation, but the company was still looking for ways to further streamline the process and reduce the time taken. The company also wanted to put the data they were working with in the hands of the subject matter experts who could best interpret it.
The Challenge
Hodges Ward Elliott, a real estate company, was facing a significant challenge in creating data-driven maps, a fundamental aspect of their daily operations. The process was labor-intensive and time-consuming, often taking the graphics department 3-4 days to produce a single map. The introduction of the data science team and the use of open-source tools like Leaflet improved the situation, but it still took four hours to create a high-quality map. The company was looking for a solution that could further streamline this process, reduce the time taken, and make it easier to create and iterate on these maps.
The Solution
The company found its solution in CARTO, a platform that streamlined the data-driven map-making process. CARTO took over the repetitive and slow aspects of map creation, reducing the overhead and significantly speeding up the process. The time taken to create a map went down from four hours to just about 10 minutes. In addition to speeding up the process, CARTO also made it easier to create maps, lowering the bar for map creation. Furthermore, CARTO enabled Hodges Ward Elliott to put the data they were working with in the hands of the subject matter experts who could best interpret it. This was a capability they hadn't considered before signing on with CARTO. The ability to create interactive visualizations and share them with colleagues and clients transformed their operations.
Operational Impact
Quantitative Benefit
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