Case Studies > Hiring in a Mobile-First World

Hiring in a Mobile-First World

Company Size

1,000+

Region

America

Country

United States

Product

Olivia
Paradox AI Recruiting Assistant

Tech Stack

AI Recruiting Assistant
Text Messaging

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Cost Savings
Customer Satisfaction
Productivity Improvements

Technology Category

Analytics & Modeling - Machine Learning

Applicable Industries

Retail
Telecommunications

Applicable Functions

Business Operation
Human Resources

Services

Software Design & Engineering Services
System Integration

About The Customer

GoWireless is an Authorized Wireless Retailer that offers technology and services including mobile devices and mobile internet. With 650 stores, GoWireless operates in a highly competitive industry where keeping stores fully staffed is a significant challenge. The company faced issues with a reactive job posting process and delays in candidate outreach, leading to wasted recruitment marketing spend and hiring managers' time. Recognizing the need for a more efficient hiring strategy, GoWireless sought to transform its recruiting process to better attract and retain talent.

The Challenge

GoWireless faced significant challenges in keeping their 650 stores fully staffed due to a changing labor market and a highly competitive industry. The reactive job posting process and delays in outreach to candidates resulted in thousands of dollars lost in recruitment marketing spend and countless hours of hiring manager’s time wasted. Staffing and Recruiting Manager, Derek Braun, recognized these mounting obstacles and how critical it was to overhaul their manual recruiting processes for a more efficient and effective hiring strategy.

The Solution

After careful research, Derek Braun selected Paradox as their technology partner to drive speed and automation into hiring by employing its AI recruiting assistant, Olivia. Olivia engages hundreds of new candidates and re-engages past applicants at scale, speeding up the recruiter’s ability to schedule phone screenings and video interviews. By proactively connecting with candidates in hours instead of days and keeping them engaged throughout the recruiting process, Olivia helped reduce candidate drop-off and advertising spend. Olivia also sends text reminders to candidates with scheduled interviews, drastically lowering missed interviews and saving recruiters and hiring managers time and frustration. This mobile-first recruiting strategy resonated well with millennials, who account for a large percentage of their applicants.

Operational Impact

Olivia's automation capabilities have significantly boosted productivity by allowing recruiters to schedule top candidates within hours instead of days.
The proactive engagement with candidates has reduced candidate drop-off rates and improved the overall hiring process.
Text reminders sent by Olivia have drastically lowered missed interviews, saving time and reducing frustration for recruiters and hiring managers.
The mobile-first recruiting strategy has greatly improved engagement rates and response times, leading to higher-quality candidate conversions.
The quality of candidates has increased dramatically, which is expected to help combat employee turnover and save time and money in staffing and production efficiencies.

Quantitative Benefit