Herbalife Leverages MicroStrategy Mobile for Real-Time Sales and Marketing Analysis
Customer Company Size
Large Corporate
Product
- MicroStrategy Mobile
- Herbalife Mobile Analytics
- MicroStrategy Quickstrike
Tech Stack
- iPad
- MicroStrategy
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
- Digital Expertise
Technology Category
- Analytics & Modeling - Real Time Analytics
- Application Infrastructure & Middleware - Data Visualization
- Functional Applications - Remote Monitoring & Control Systems
Applicable Industries
- Consumer Goods
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
- Remote Asset Management
Services
- Software Design & Engineering Services
- Training
- System Integration
About The Customer
Herbalife, with net sales of $2.7 billion in 2010, is a global nutrition company that has helped people pursue an active, healthy life since 1980. Its products include protein shakes and snacks, energy and fitness drinks, vitamins and nutritional supplements, and skin and hair products. These products are available exclusively through Herbalife’s approximately 2.1 million independent distributors in 75 countries. Herbalife’s mission is to change people’s lives by providing the best business opportunity in direct selling and the best nutrition and weight-management products in the world.
The Challenge
Herbalife recognized the value of extending the use of MicroStrategy to its mobile global workforce. The goal was to give decision-makers fast, mobile access to sales data via an easy-to-use interface, and updated sales numbers on a near real-time basis. With this insight, the management team would have the ability to use an iPad app to pinpoint business areas that the company needed to improve upon—either through better promotions, reward programs, or customer and distributor-focused events—using the iPad. Prior to MicroStrategy Mobile, Herbalife updated its back-end data every eight hours, and executives had access to sales numbers only from the prior day’s sales activity. This delay hindered their ability to make timely decisions and respond to market changes effectively.
The Solution
Herbalife selected MicroStrategy Mobile to build an app that delivers daily sales reporting to iPad users around the world. Called Herbalife Mobile Analytics, the app enables executives to track sales order trends for over one million orders, with visualized graphs and charts on how well sales orders are hitting targets by region, by country, or by warehouse. In addition, Herbalife is able to monitor the performance of its two million distributors, and track the success of its orders across Internet, phone, and walk-in channels. With the iPad app, Herbalife can monitor how many customer orders are coming through its channels, like a particular sales center, for instance. The Mobile app tells the management team how many orders are being fulfilled so they have an idea of the load on that center. They can also compare that stat to walk-in orders and Internet orders, and monitor the sales effectiveness across the various channels. It took about a month to get the app up and running. A successful MicroStrategy Quickstrike—a short consulting engagement—aided by rapid development and a training session on iPad development contributed to a smooth deployment process. Herbalife updates five reports on the iPad, and rolls out new reports every Friday. Once the mobile app went live, executives were fired up, and user adoption took off dramatically.
Operational Impact
Quantitative Benefit
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