HelloAsso's Journey Towards Carbon Neutrality with Greenly

HelloAsso is a French platform that supports 200,000 associations by providing them with digital tools to help them finance, manage, and promote themselves. The platform is 100% free, with no commissions or hidden fees. In addition to the membership system, donation collection, online store, participative campaigns, online ticketing, and integrated payment form, HelloAsso has also created a search engine for activities and associative projects accessible on any search engine for maximum visibility. Environmental issues have always been an integral part of their development, and they joined the Leaders For Climate Action program in 2020.

HelloAsso, a French platform for associations, clubs, foundations, and unions, was keen on understanding and reducing its carbon footprint. The company had always prioritized environmental issues and had joined the Leaders For Climate Action program in 2020. However, they realized that to effectively reduce their greenhouse gas (GHG) emissions, they first needed to measure them. This led them to the decision of conducting their first GHG assessment. The challenge was not only to calculate the emissions but also to involve the entire business in the process of reducing them. They aimed to understand the impact of digital technology on their carbon emissions and to draw an action plan for long-term emission reduction.

HelloAsso partnered with Greenly, a company recognized for its simple and intuitive carbon footprint measurement solution. Greenly's solution, which had earned the French Tech Green 2020 label, was chosen to calculate HelloAsso's carbon footprint. The assessment took into account not only direct and energy-related emissions (Scope 1 & 2) but also indirect emissions caused by service providers and services used by the company (Scope 3). The results of the assessment pointed out areas of improvement for an active environmental policy. Based on these results, an action plan was drawn up, which is currently being implemented. The plan involves managers from each major emissions item, and reduction actions are being defined in collaboration with each relevant department.

• The GHG assessment conducted by Greenly provided HelloAsso with a clear understanding of their carbon footprint and the impact of their operations on the environment. The results of the assessment were instrumental in pointing out areas of improvement for an active environmental policy. The company was able to draw up an action plan for long-term emission reduction, which is currently being implemented. The process has involved the entire business, with managers from each major emissions item playing a key role. This has not only helped in defining impactful and achievable reduction actions but has also fostered a sense of responsibility and commitment towards environmental sustainability within the organization.

• HelloAsso's total carbon emissions for 2021 were calculated to be 337t CO2e.

• The carbon footprint was equivalent to 337 round trips between Paris and New York.

• The emissions were equivalent to the annual emissions of 34 French people.