Stream > Case Studies > Healthline's Innovative Approach to Chronic Condition Management Through IoT

Healthline's Innovative Approach to Chronic Condition Management Through IoT

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Technology Category
  • Analytics & Modeling - Computer Vision Software
  • Robots - Wheeled Robots
Applicable Industries
  • Healthcare & Hospitals
  • Telecommunications
Applicable Functions
  • Product Research & Development
Use Cases
  • Building Automation & Control
  • Time Sensitive Networking
Services
  • System Integration
About The Customer
Healthline is the world's largest provider of health information, covering all aspects of physical and mental health. The company offers a range of resources, including articles, tools, newsletters, apps, podcasts, and communities, to support people on their health journeys. Healthline's approach is characterized by empathy, a 'whole person' perspective, medical accuracy, meaningful community engagement, and the provision of content that consumers need. The company's content development process is underpinned by medical integrity, relatability, and trust. Healthline's main competitor in this space is WebMD. In 2019, Healthline claimed the top spot in the online health information category, attracting 81 million unique visitors in June of that year.
The Challenge
Healthline, the world's largest health information provider, faced a significant challenge in creating an online social community experience for users of its Healthline Together Apps. These apps were designed to address chronic health issues and reduce the social isolation often experienced by those living with such conditions. The company aimed to create a user-friendly, engaging, and familiar platform where users could discuss their conditions and receive relevant content. However, they needed to ensure that the technology was easy to navigate, allowing users to focus on their conversations rather than struggling with the platform. The apps also needed to be competitive with other leading social networks in terms of design and functionality. Healthline considered building an in-house solution but realized that this would require significant resources and potentially detract from their core competencies.
The Solution
Healthline partnered with Stream to develop the activity feed for their apps. Stream's technology allowed for the creation of a personalized feed for each user, based on data collected through user interactions such as clicks, likes, and follows. This personalization was crucial given the unique nature of each user's condition and stage of illness. Stream also helped Healthline optimize the experience for new users, using algorithms to match them with existing members based on medical history, lifestyle activities, medication information, and nutrition plans. This approach resulted in increased user retention. Stream's resources also allowed Healthline to expand the apps to the web, increasing their exposure and potential user base. The integration process with Stream was described as 'pleasant' and 'easier than expected', with a shared Slack channel facilitating communication between the two teams.
Operational Impact
  • The partnership with Stream has allowed Healthline to provide a world-class experience for its members, both on the web and through its mobile applications. The personalized feeds created by Stream's technology have made the user experience comfortable and valuable, with content that is applicable, relatable, and helpful for each individual user. The optimization of the experience for new users has resulted in increased user retention. The integration process with Stream was smooth and efficient, with effective communication facilitated by a shared Slack channel. The scalability provided by Stream's resources has also enabled Healthline to expand the apps to the web, increasing their exposure and potential user base. Overall, the partnership with Stream has allowed Healthline to focus on serving the unique needs of each community, saving time, energy, and resources.
Quantitative Benefit
  • Healthline's property posted a 48 percent growth year-over-year, attracting 81 million unique visitors in June 2019.
  • Healthline.com grew 35 percent year-over-year, representing 15 million additional visitors compared to the same time the previous year.
  • Healthline's MedicalNewsToday.com grew 209 percent year-over-year and is now the 4th largest health information site.

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