Hayneedle Finds the Elusive Key to Growth with Manhattan Solutions
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- Manhattan Warehouse Management for Open Systems
- Manhattan Distributed Order Management
- Manhattan Supply Chain Intelligence
Tech Stack
- Warehouse Management System (WMS)
- Distributed Order Management System (DOM)
- Supply Chain Intelligence
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Analytics & Modeling - Predictive Analytics
- Functional Applications - Enterprise Resource Planning Systems (ERP)
- Functional Applications - Warehouse Management Systems (WMS)
Applicable Industries
- E-Commerce
- Retail
Applicable Functions
- Business Operation
- Logistics & Transportation
- Warehouse & Inventory Management
Use Cases
- Inventory Management
- Predictive Maintenance
- Supply Chain Visibility
- Warehouse Automation
Services
- Software Design & Engineering Services
- System Integration
- Training
About The Customer
Hayneedle, Inc. is an online retailer headquartered in Omaha, Nebraska, with three distribution centers and 220 online stores. The company began in 2002 when three friends acquired Hammocks.com and expanded into various product categories, leveraging niche web stores and effective marketing strategies. By 2009, Hayneedle was marketing over 220 niche product category websites, selling a wide range of items from hammocks to cribs, beds, and clocks. The company rebranded to Hayneedle, Inc. and focused on building a consumer brand by consolidating its distribution centers and optimizing its distribution process. Hayneedle's commitment to customer satisfaction and operational efficiency has been a driving force behind its growth and success in the direct-to-consumer space.
The Challenge
Hayneedle faced significant challenges with their warehouse management system (WMS) being out of sync with actual inventory levels scattered across the country. This misalignment led to subpar customer service levels, which were below expectations. The company had three distribution centers and a substantial amount of drop-ship business, which added complexity to their operations. The need to consolidate distribution centers, streamline and control the WMS for greater visibility, and improve customer service and experience became paramount. Additionally, the existing software was not scalable and lacked the flexibility required for operational growth, necessitating a search for a more robust solution.
The Solution
To address the challenges, Hayneedle implemented Manhattan’s Warehouse Management for Open Systems, Distributed Order Management, and Supply Chain Intelligence solutions. These solutions provided the flexibility and scalability needed for growth and operational efficiency. The new WMS allowed Hayneedle to maintain an accurate real-time picture of inventory, removing redundancy and order confusion. The Distributed Order Management system enabled seamless integration of new facilities as the company expanded. Additionally, the Supply Chain Intelligence solution offered greater visibility and control over the entire supply chain, improving customer service and experience. By bringing all customer care functions in-house and moving away from third-party call centers, Hayneedle ensured a higher level of customer satisfaction and operational control.
Operational Impact
Quantitative Benefit
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