Havas Voyages connects its online and offline offerings while boosting traffic by 41%
Company Size
1,000+
Region
- Europe
Country
- France
Product
- BRIDGE
Tech Stack
- SEO
- Data Management
- Lead Generation Tools
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Brand Awareness
- Customer Satisfaction
Technology Category
- Analytics & Modeling - Real Time Analytics
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Supply Chain Visibility
Services
- Data Science Services
- System Integration
About The Customer
Havas Voyages is a subsidiary of the Marietton Group and a leader within the French travel industry. The company has a network of 350 travel agencies located throughout France and employs 1,200 travel agents. The company's roots go back to 1945 when pioneering French entrepreneur CharlesLouis Havas created the first agency in a small office with carrier pigeons. Today, Havas Voyages is a well-established brand in the travel industry, offering a wide range of travel services to customers across France.
The Challenge
Havas Voyages, a leading travel agency in France, was looking to establish an online presence without cannibalizing its brick-and-mortar business. The company wanted to create a multichannel solution that would not only provide e-commerce functionality but also direct online traffic and offline prospects to its 350 agencies. The goal was to improve customer satisfaction by offering a seamless online to offline shopping experience.
The Solution
In 2010, Havas Voyages chose BRIDGE to lead its online to offline customer journey. BRIDGE offered simple, yet intuitive data management and lead generation tools, which work together to increase online visibility and in-store traffic. Havas Voyage was able to build a suite of mini-sites that give the brand greater visibility online, especially through the increased ranking within local search results. Each agency is given a search-engine-optimized Local Page that works across desktop and mobile devices. Lead generation on Local Pages is delivered through multiple modules including: the customized contact form allow users to request online quotes, call tracking allows Havas Voyages to identify the number of incoming calls from Local Pages, and sending coordinates allows customers to receive travel agency details via email or SMS.
Operational Impact
Quantitative Benefit
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