Ecometrica > Case Studies > Groupon's Transition to Efficient Sustainability Reporting with Ecometrica

Groupon's Transition to Efficient Sustainability Reporting with Ecometrica

Technology Category

Analytics & Modeling - Big Data Analytics
Application Infrastructure & Middleware - Middleware, SDKs & Libraries

Use Cases

Continuous Emission Monitoring Systems
Time Sensitive Networking

Services

System Integration

About The Customer

Groupon is a trusted local marketplace where consumers can purchase services and experiences that add value to their lives. The company was founded in Chicago, Illinois in 2008 and has since expanded its operations globally to 13 countries. Groupon serves millions of customers in over 500 cities and employs more than 2500 people worldwide. The company's mission is to deliver boundless value and make life more interesting for its customers. Groupon had been manually tracking and reporting their sustainability data as part of their ambition to measure and manage their carbon footprint. However, they sought a more efficient and complete solution to attain their reporting goals.

The Challenge

Groupon, a global marketplace operating in 13 countries, was facing challenges in tracking and reporting their sustainability data. The company had been manually managing their data using spreadsheets and other tools, aiming to measure and manage their carbon footprint. However, these methods were proving to be time-consuming, resource-intensive, and had limited reporting capabilities. Groupon was seeking a more efficient and comprehensive solution to meet their reporting goals. They approached Ecometrica for assistance with their first greenhouse gas (GHG) assessment in 2021. Groupon's requirements included reporting their scope 1 and 2 emissions, as well as their more complex scope 3 emissions, which encompassed business travel, water use, estimation of deliveries, cloud servers, and waste. They also needed a more coordinated and robust data collection across their global sites and a reduction in the time spent collecting and reporting data across the business.

The Solution

Ecometrica provided Groupon with a platform that could automatically and instantly calculate their scope 1, 2, and 3 emissions. With the support of dedicated sustainability analysts, Ecometrica helped Groupon to better understand and scope transparent data collection across their global sites. The Business Intelligence module of Ecometrica's platform allowed Groupon to analyze and make sense of their data through visualizations of their largest sources of emissions, site comparisons, energy consumption, and emission intensity per employee. Groupon was able to successfully report their 2020 base year GHG assessment and 2021 assessment following the GHG Protocol framework, producing high-quality, auditable reports. The main advantages of using Ecometrica’s software for Groupon included on-hand support from dedicated sustainability analysts, instant calculations for all emission scopes, integrated Business Intelligence module, seamless data collection across global sites, easy reporting to GHG Protocol framework, and fully auditable output.

Operational Impact

With the implementation of Ecometrica’s platform, Groupon was able to streamline their sustainability reporting process. The platform's ability to automatically and instantly calculate emissions across all scopes significantly reduced the time and resources previously spent on manual data collection and reporting. The integrated Business Intelligence module provided Groupon with a comprehensive understanding of their data, enabling them to visualize their largest sources of emissions, compare sites, and understand energy consumption and emission intensity per employee. This led to the production of high-quality, auditable reports following the GHG Protocol framework. The on-hand support from dedicated sustainability analysts further enhanced Groupon's understanding and management of their sustainability data.