Gravity Digital proves value by tightening up client lead response time
Company Size
11-200
Region
- America
Country
- United States
Product
- CallRail Call Tracking
- Form Tracking
- Form Submission Notifications
Tech Stack
- Google Search Ads
- Youtube Ads
- Facebook Ads
Implementation Scale
- Departmental Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Healthcare & Hospitals
Applicable Functions
- Sales & Marketing
Services
- Data Science Services
About The Customer
Gravity Digital is a Houston-area boutique video agency that specializes in producing creative content for their healthcare clients. The founder of Gravity Digital is Casey OʼQuinn. The agency drives client leads via Google Search Ads, Youtube Ads, Facebook Ads, and more. They use call tracking to monitor account performance from timely appointment booking through prompt reminders and follow-ups. However, they faced challenges in tracking requests from website form submissions.
The Challenge
Gravity Digital, a boutique video agency, was driving client leads via Google Search Ads, Youtube Ads, Facebook Ads, and more. However, they were unsure if clients were actually following up with them. The agency used call tracking to monitor account performance from timely appointment booking through prompt reminders and follow-ups. But calls weren't the only way patients booked appointments. Tracking requests from website form submissions was a completely different ball game. The HIPAA compliant forms they were using were too complicated. Gravity's team couldn't tell which leads were truly qualified, and they didn't have the insights they needed to hand them off to the booking team to close them.
The Solution
Gravity Digital decided to take a deeper look into the features of Form Tracking, a product they were already using. They discovered Form Submission Notifications and its Quick and Automated Response features. These features ensured that all form leads were routed to the right front desk staff and enabled Gravity Digital's clients to provide prompt follow-up. Quick Response puts staff members a click away from following up with a lead via email, text, or phone call. If they're busy working with another patient, they can set up an Automated Response to let leads know that their request has been received and when they can expect a staff member to reach out to them.
Operational Impact
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