GR0's Tech-Forward Approach to Recruitment: A Case Study
Applicable Industries
- Cement
- Equipment & Machinery
Applicable Functions
- Procurement
About The Customer
GR0 is a digital advertising company that was facing challenges with their recruitment process. The company's Vice President of People, Aaron Friedman, who has a background in software implementation in the healthcare industry, was looking for innovative recruiting tools to improve the efficiency and effectiveness of their recruitment process. The company's recruitment team, led by Friedman, was primarily using LinkedIn Recruiter to source candidates but found it limiting in terms of outreach and automation capabilities.
The Challenge
GR0, a digital advertising company, was facing significant challenges with their recruitment process. The company's Vice President of People, Aaron Friedman, and his three-person recruiting team primarily relied on LinkedIn Recruiter to source both active and passive candidates. However, they found the platform incredibly limiting in terms of outreach, as LinkedIn only allowed 150 InMails a month per $9,000/year recruiter seat. The team struggled to cut through the InMail noise and reach more qualified candidates. Another major limitation was the lack of automated outreach capabilities on LinkedIn Recruiter. The team wanted a way to send drip campaigns without the hassle of setting manual follow-up reminders.
The Solution
Aaron Friedman discovered Fetcher, a recruitment automation tool, through his LinkedIn network and decided to integrate it into GR0's recruitment process. In just four months, GR0's recruiting strategy now revolves exclusively around Fetcher. The team uses it daily to engage new and nurtured candidates, and even to connect with candidates on LinkedIn, through the link provided in each Fetcher candidate profile. They have been able to personalize the platform by creating email templates, A/B testing emails to determine what resonates with candidates, and adding diversity sourcing criteria to the searches. Fetcher's integration with Lever, GR0's current ATS, is also much stronger than what they had previously with LinkedIn. It takes just a second to move an interested candidate over to Lever, even when the GR0 team self-sources candidates they found on LinkedIn via Fetcher's Chrome extension.
Operational Impact
Quantitative Benefit
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