Google Analytics Intelligence Alerts help Shoes of Prey capture valuable traffic and gain conversions
Company Size
11-200
Region
- Pacific
Country
- Australia
Product
- Google Analytics Intelligence Alerts
Tech Stack
- Google Analytics
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Revenue Growth
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Retail
Applicable Functions
- Sales & Marketing
Use Cases
- Demand Planning & Forecasting
Services
- Data Science Services
About The Customer
Shoes of Prey is a retail website that allows visitors to design, customize and buy handmade women’s shoes online. As a new start-up, the company relies heavily on positive buzz about their products. The company’s co-founder, Michael Fox, uses a smart combination of Google Analytics and Google Alerts to keep abreast of online opinions and reviews relating to the brand. For Shoes of Prey, a conversion is a successfully placed order for a new pair of shoes. The company is always on the lookout for potentially profitable opportunities, and Google Analytics Intelligence Alerts is a tool that makes this vital work easier for them.
The Challenge
Shoes of Prey, an innovative bespoke shoe label and online retail store, was looking to forge online partnerships leading to sales opportunities. As a new start-up, the company relied heavily on positive buzz about their products, so staying up-to-date on what’s being written about Shoes of Prey across websites and blogs was crucial. The company needed a way to monitor their website’s traffic and identify which blogs were sending the most valuable converting traffic to their website. They also faced the challenge of accurately tracking their conversion funnel due to their use of PayPal for payment processing.
The Solution
Shoes of Prey used Google Analytics Intelligence Alerts to reveal which blogs were sending the most valuable converting traffic to their website. Google Analytics Intelligence works by constantly monitoring a website’s traffic and adding an automatic alert to Intelligence reports when traffic patterns change significantly. Shoes of Prey monitored the Intelligence Alerts reports to look for unusual spikes in overnight traffic from referring sites. They then contacted the top referring blogs with the goal of working with them to run follow-up articles. To get a complete picture of their conversion rates, they also reviewed traffic and time on site to get a feel for which referring sites worked best.
Operational Impact
Quantitative Benefit
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