GolfWeek.com Saves 50% on Internet Content Delivery, While Increasing Advertising Sales through Improved Analytics and Reporting
Company Size
200-1,000
Region
- America
Country
- United States
Product
- CDNetworks CDN Services
Tech Stack
- CDN
- Analytics and Reporting
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Revenue Growth
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Functions
- Sales & Marketing
Use Cases
- Predictive Quality Analytics
- Real-Time Location System (RTLS)
Services
- Cloud Planning, Design & Implementation Services
- Data Science Services
About The Customer
Launched in 1975, Golfweek magazine is the flagship publication of Turnstile Publishing Co., which specializes in high-end magazines and websites for active and affluent audiences. Golfweek’s companion website, Golfweek.com, provides in-depth coverage of the professional golf world with unique content that focuses on junior and amateur golfers. With a goal of being the go-to site for golf commentary, Golfweek.com maintains an extensive archive of golf video and offers a range of original video programming, including coverage of professional, amateur, and college golf events. Golfweek’s major competitor offers a television channel and website delivering basic, straightforward coverage of the PGA Tour. In contrast, Golfweek provides golfweek.com to deliver a deeper, broader, and edgier golf world experience to its readers.
The Challenge
Golfweek.com, a website providing in-depth coverage of the professional golf world, was not maximizing its video advertising revenue due to the lack of insight into video viewership from its content delivery network (CDN) provider. The CDN provider’s back-end analytics system was weak, and Golfweek.com needed to either build its own video reporting engine and integrate it with the CDN provider’s technology or find an alternative service provider that could handle its long tail of video content. With a limited application development staff, it decided to seek another CDN provider. In addition to robust and integrated reporting, Golfweek.com also sought must-have capabilities in the areas of website uptime, customer service, and global reach. It also sought better customer support and highly flexible service terms.
The Solution
After evaluating several CDN options, Golfweek.com decided to transfer its Internet content and video delivery services to CDNetworks. CDNetworks offered strong analytics and reporting integrated into its video streaming solution, a breadth of its global network and knowledgeable services staff located in key regions around the world. Golfweek.com also chose CDNetworks for its guaranteed uptime, documented high-speed performance, and flexibility. The flexibility of the CDNetworks services options and bundles allowed Golfweek.com to tailor services to suit its unique requirements. As a result, it was able to reduce its annual CDN costs by approximately $40,000. Golfweek.com uses the analytics data from CDNetworks to generate comprehensive reports around video impressions, and it can do so over longer periods of time and in a more granular fashion than before.
Operational Impact
Quantitative Benefit
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