Gluhub Uses PieSync to Synchronize Contacts Across Multiple Platforms
Customer Company Size
SME
Region
- Europe
Country
- United Kingdom
Product
- PieSync
- FullContact
- MailChimp
- Stripe
- Xero
Tech Stack
- SaaS
- Contact Enrichment
- Email Marketing
- Billing Software
- Accounting System
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
- Digital Expertise
Technology Category
- Application Infrastructure & Middleware - Data Exchange & Integration
- Platform as a Service (PaaS) - Connectivity Platforms
- Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries
- Professional Service
- Software
Applicable Functions
- Sales & Marketing
- Business Operation
Services
- System Integration
- Data Science Services
About The Customer
Gluhub is a design and digital marketing agency based in Greater Manchester. They specialize in website design, digital marketing, design for printed materials, and large format items like exhibition stands and event graphics. As part of Aimtrac Group Ltd, Gluhub operates alongside another brand, Project Design Print, offering a range of services that require efficient management of customer data. Their goal is to deliver effective marketing communication that connects clients with their customers, necessitating a robust system for managing and synchronizing contact information across various platforms.
The Challenge
Gluhub’s core business is to deliver effective marketing communication that connects their clients with customers. Managing customer bases is a complex process due to the different services offered by Gluhub and its sister brand under Aimtrac Group Ltd. Gluhub’s SaaS Stack includes MailChimp for email marketing, FullContact for contact enrichment, Stripe for billing, and Xero for accounting. The challenge was to ensure seamless and accurate data flow across these platforms to maintain personalized communication and prepare for GDPR compliance.
The Solution
Gluhub implemented PieSync to synchronize their contact information across multiple platforms, ensuring accurate and up-to-date data flow. By configuring syncs based on their business needs, Gluhub maintained control over their data. FullContact was used to enrich contact profiles with additional data, which was then distributed to other apps like MailChimp, Stripe, and Xero. This setup allowed Gluhub to prepare for GDPR compliance by cleaning and ensuring accurate communications. The integration between Stripe and FullContact helped identify active customers, while Xero's segmentation of contacts into suppliers and customers ensured relevant marketing messages were sent to the right audience. PieSync's intelligent rules and real-time synchronization enabled Gluhub to enhance their marketing strategy and operational efficiency.
Operational Impact
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
Case Study
Factor-y S.r.l. – Establishes a cost-effective, security-rich development environment with SoftLayer technology
Factor-y S.r.l., a web portal developer, was faced with the challenge of migrating its development infrastructure to a reliable cloud services provider with highly responsive technical support. The company needed a solution that would not only provide a secure and reliable environment but also support its expansion by providing resources to create and deliver innovative offerings.
Case Study
UBM plc: Taking the pulse of the business and engaging employees with a far-reaching strategic transformation
UBM, a leading global events business, was undergoing a significant strategic transformation named 'Events First'. As part of this transformation, the company was preparing to complete the largest acquisition in its history - Advanstar, a US-based events and marketing services business valued at more than USD970m. The company faced the risk of human capital flight if it was unable to effectively engage top talent with the new strategic direction. UBM needed to make significant structural, process and systems changes, uniting its previously autonomous regional businesses. The challenge was to ensure all of its employees were engaged and aligned with the new future vision.
Case Study
Darwin Ecosystem: Accelerating discovery and insight through cutting-edge big data and cognitive technologies
Darwin Ecosystem was founded with a unique vision of harnessing chaos theory mathematics to uncover previously hidden connections in unstructured data. The company’s algorithms can look at all the data generated by any source (such as news, RSS feeds and Twitter), and analyze how a specific set of concepts within that data are evolving over time. This is particularly valuable in situations such as business and competitive intelligence, social research, brand monitoring, legal discovery, risk mitigation and even law enforcement. A common problem in these areas is that a regular web search will only turn up the all-time most popular answers to a given question – but what the expert researcher is actually interested in is the moment-tomoment evolution of the data available on that topic. Darwin’s algorithm is computationally intensive, and the sources of data it correlates can be vast. To bring its benefits to a larger commercial audience, Darwin needed to find a way to make it scale.
Case Study
Wittmann EDV-Systeme launches IT monitoring services
Small and medium-sized businesses often lack the know-how and resources required for thorough IT system monitoring. Wittmann EDV-Systeme wanted to launch a solution to plug the gap – enabling it to improve its own competitiveness and that of its customers. IT landscapes are becoming ever more complex and outsourcing is gaining popularity, IT systems must nonetheless remain easy-to-use and extremely reliable at all times. Automated, round-the-clock system monitoring therefore represents an immensely valuable proposition for companies: downtime for business-critical applications can be avoided, and IT systems remain available at all times.
Case Study
Zend accelerates, simplifies PHP development
Zend Technologies, a major contributor to the PHP open source community, needed to keep pace with emerging trends such as mobility, agile development, application lifecycle management and continuous delivery. The company needed to provide the right tools to the worldwide community of PHP developers. The challenge was to support enterprise-class capabilities from end to end, including mobile, compliance and security. The pace of business required developers to show results fast across a variety of devices without compromising quality or security.
Case Study
Delivering modern data protection with cloud scale backup from Cobalt Iron and IBM
Organizations are struggling to modernize their legacy data protection environments in the face of growing demands around new infrastructure, new applications, and budget consolidation. Virtualization and modern application development processes have significantly outgrown legacy backup architectures. In response, infrastructure teams have created multiple backup solution types to handle the varying SLAs (performance, scale, cost) required by their business sponsors. However, the sheer number and variety of solutions in this uncontrolled expansion creates huge amounts of work, threatening to overwhelm the IT team in many organizations. Today, developers may add new applications and virtual server instances by the hundreds per day without accounting for the restrictions of the existing backup infrastructure. They leverage the cloud for immediate compute and storage resources, yet rarely communicate succinctly with corporate IT to ensure that the appropriate data protection services are in place.
