GlobalGiving's Impactful Giving Through Personalized Emails
Technology Category
- Analytics & Modeling - Machine Learning
- Networks & Connectivity - 5G
Applicable Industries
- Cement
- Equipment & Machinery
Applicable Functions
- Logistics & Transportation
- Warehouse & Inventory Management
Use Cases
- Building Automation & Control
- Last Mile Delivery
Services
- System Integration
- Training
About The Customer
GlobalGiving is a tech nonprofit that helps build relationships between donors and trusted nonprofits from Afghanistan to Zimbabwe. They provide more than 5,000 community-led organizations with access to the tools they need to meet their fundraising goals. They also offer training programs to teach small nonprofits about digital fundraising, helping them create compelling email messages and improve engagement. GlobalGiving has over 1.2 million donors and sends out more than 500,000 personalized emails per month. They are a small company with a global reach.
The Challenge
GlobalGiving, a tech nonprofit, provides over 5,000 community-led organizations with the tools they need to meet their fundraising goals. However, they faced a challenge in creating a fulfilling donor experience that would inspire continuous giving. The traditional online donation process often ended at the confirmation receipt, leaving donors without a sense of having contributed to something greater. GlobalGiving also struggled with personalizing email experiences for their 1.2 million donors. They had cycled through several email service providers, most of which were designed for bulk communication and did not offer the level of customization needed. One provider's system even broke due to the scale of personalization required by GlobalGiving.
The Solution
GlobalGiving decided to use email as the channel to reach donors with personalized communication based on past giving preferences. They discovered Twilio SendGrid through CTOs For Good, a community of tech-forward nonprofits. SendGrid's Email API allowed GlobalGiving to easily manage large-scale transactional emails and was simple to set up. It could also handle the 2 million email templates required for personalization. GlobalGiving was able to connect its machine learning models and data warehouse to SendGrid's platform to create personalized emails for each donor. These emails included reports on the impact of their donations and recommendations for other causes. SendGrid's email delivery analytics also enabled GlobalGiving to transform its email strategy, providing insights into user engagement, open rates, click rates, and spam rates.
Operational Impact
Quantitative Benefit
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