Global Sports Week Leverages Vonage Video API for Virtual and Hybrid Events
Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
- Sensors - Camera / Video Systems
Applicable Industries
- Cement
- Equipment & Machinery
Services
- System Integration
About The Customer
Global Sports Week (GSW) is an international forum dedicated to sports, founded by three international sports marketing experts. It is the first of its kind in France, providing a unique setting and platform for influencers and decision-makers in the sports industry to come together. GSW aims to 'Shape, Shake & Share' the future of sport, offering tools and insights to inspire new ways of thinking. The forum serves as a meeting place for organizations across the global ecosystem of sport, committed to establishing a more innovative and sustainable future for sport. GSW hosts both in-person and virtual events, and in 2021, they embraced a hybrid model for their events.
The Challenge
Global Sports Week (GSW), an international forum dedicated to sports, faced a significant challenge when the global pandemic shut down in-person events. The inaugural forum, held in Paris, had successfully brought together over 2,000 people over three days. However, the team behind GSW had to quickly pivot their strategy for future events. They recognized that the way people interact with and consume events had shifted irrevocably due to the pandemic. To continue growing and evolving to meet the needs of their attendees and to build a true community that interacts year-round, GSW needed a stronger event platform and scalable video capabilities. They required a solution that could host virtual and hybrid events for sports leaders and engage change-makers communities globally.
The Solution
GSW found the solution they needed with the Vonage Video API embedded into the inwink platform. Inwink, a BtoB Audience Engagement Platform, allows enterprise-level event and community industrialization from a single, unified platform fully integrated into the company’s data. The Vonage Video API, built into the inwink platform, enables users to leverage the global performance and scalability of Vonage for video sessions and broadcasts that are easily accessible across web browsers, mobile devices, and desktops with no additional downloads or plugins needed. By switching to the inwink platform and leveraging the Vonage Video API, the GSW team gained access to enhanced video capabilities including interactive broadcasts and intimate group discussions. This solution allowed GSW to create a customized platform to host virtual and hybrid events, fostering an active community of sports leaders and change-makers.
Operational Impact
Quantitative Benefit
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