Global hi-tech and cloud solutions provider doubled ROI from digital campaigns with automated omnichannel reporting system
Company Size
1,000+
Product
- Google Analytics
- Adobe Marketing Cloud
Tech Stack
- Digital Analytics
- Data Integration
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Revenue Growth
Technology Category
- Analytics & Modeling - Real Time Analytics
- Infrastructure as a Service (IaaS) - Cloud Computing
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Demand Planning & Forecasting
Services
- Data Science Services
- System Integration
About The Customer
The customer is a global hi-tech and cloud solution company operating in the Information Technology industry. They recently migrated from Adobe Marketing Cloud to Google Analytics and were running more than 50+ campaigns a week. The company aimed to understand the efficacy of their omni-channel campaign efforts and required assistance during the migration effort. They sought to create and run comparative dashboards for key site sections and pages, and operationalize these dashboards with insights to answer various business questions.
The Challenge
The client, a global hi-tech and cloud solution company, had recently migrated from Adobe Marketing Cloud to Google Analytics and required assistance during the migration effort. They were running more than 50+ campaigns a week and wanted to understand the efficacy of their omni-channel campaign efforts. They aimed to create and run comparative dashboards for key site sections and pages, pilot, iterate and operationalize dashboards with insights to answer business questions related to digital pathing analysis, campaign efficacy measurement, and marrying campaign and digital path data to create customer personas/segments.
The Solution
Blueocean Market Intelligence deployed a team of digital analytics SMEs to drive insights per business objectives. The team created a centralized data mart capturing different sources (web behavior, campaign behavior ROI and attitudinal data etc.) and combined with conversions to recreate complete customer journey with deep dive insights on digital paths and campaign conversion rates. They optimized the existing reporting process to build an automated omni-channel reporting system to enable near to real-time insights for all stakeholders.
Operational Impact
Quantitative Benefit
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