Global Biopharmaceutical Company Engages HCPs More Effectively with Compliant Email
Company Size
1,000+
Region
- America
- Europe
- Pacific
Country
- Australia
- European Union
- United States
Product
- Veeva CRM Approved Email
- Veeva CRM
- Veeva CLM
- Veeva Vault PromoMats
- Veeva CRM Engage Meeting
Tech Stack
- Email Marketing
- CRM
- Digital Asset Management
- Web Conferencing
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Brand Awareness
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Application Infrastructure & Middleware - Data Exchange & Integration
- Functional Applications - Enterprise Asset Management Systems (EAM)
- Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries
- Healthcare & Hospitals
- Pharmaceuticals
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Predictive Quality Analytics
- Regulatory Compliance Monitoring
Services
- Cloud Planning, Design & Implementation Services
- Data Science Services
- System Integration
About The Customer
The customer is a global biopharmaceutical company with a focus on serving high unmet medical needs. The company is an industry leader and was preparing for two blockbuster drug launches. The company's field teams consist of representatives and medical science liaisons (MSLs) who interact with healthcare professionals (HCPs) to educate them about new products. The company needed a solution that would allow their field teams to send personalized, compliant emails to HCPs to supplement face-to-face interactions and provide valuable scientific information outside of office visits.
The Challenge
With two blockbuster drug launches on the horizon, a global biopharmaceutical company sought a new way to reach healthcare professionals (HCPs) to supplement face-to-face interactions and educate about new products. Giving field teams the ability to send personalized email to customers would increase engagement and deliver valuable scientific information outside of office visits. At the same time, the company had to ensure its teams only sent approved, compliant content to HCPs. They needed an email solution that was built for life sciences.
The Solution
The company chose Veeva CRM Approved Email to extend face-to-face conversations with HCPs and deliver personalized content that drives awareness throughout product launches. The solution lets reps and medical science liaisons (MSLs) email customers using only content that has passed medical, legal, and regulatory (MLR) review. Field teams can easily send compliant emails from the system where they work every day: Veeva CRM. The company also uses Veeva Vault PromoMats, which combines digital asset management (DAM) capabilities with MLR review in a single enterprise cloud application. This allows the company to streamline processes and move faster, updating templates based on customer preferences and making them available through Veeva CRM Approved Email within 24 hours.
Operational Impact
Quantitative Benefit
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