GIFadvice: A Community-Driven Platform for Interactive Advice Guides
Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Buildings
- Cement
Applicable Functions
- Product Research & Development
Use Cases
- Building Automation & Control
About The Customer
GIFadvice is a community-driven platform that allows users to build, share, and use interactive advice guides. The platform is designed to be fun and engaging, with users able to add GIF images to their advice guides. The platform follows the logic of real-life advice-giving, with users starting with a question 'card' that allows them to formulate 2-3 possible answers. The platform offers seamless access to the GIPHY database, providing animated images that users can add to their advice guides. The platform is ideal for users who want to share their decision-making process in a fun and interactive way.
The Challenge
GIFadvice, a platform for building and sharing interactive advice guides, was founded by Ry Parken, who has a background in art, economics, graphic design, and marketing. The platform was designed to allow users to explain their decision-making process by adding GIF images to their advice guides. However, the platform faced a challenge in its initial stages. The process of creating and publishing a 'Getting Started' video was found to be too dull and boring. This posed a problem as it could potentially deter users from engaging with the platform. Furthermore, the platform was initially intended to be developed by hiring a developer, which could have led to increased costs and time consumption.
The Solution
To overcome the challenge, Ry Parken decided to build the platform on Bubble, a leader in the no-code movement. Bubble offers a powerful point-and-click web editor and cloud hosting platform that allows users to build fully customizable web applications and workflows. Despite initial skepticism, Ry took a Bubble course on Udemy and was impressed enough to start building his own app on Bubble. The discovery of the GIPHY plugin, which easily integrated into the MVP, was a game-changer. It added a fun element to the platform, making it more engaging for users. Ry then spent two weeks rebuilding the user interface, amending the flow, and creating new features, completely changing the original concept for the platform.
Operational Impact
Quantitative Benefit
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