AppFolio > Case Studies > Gaining a Competitive Edge with AppFolio: A Case Study on Pelican Property Management

Gaining a Competitive Edge with AppFolio: A Case Study on Pelican Property Management

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Applicable Industries
  • Buildings
Applicable Functions
  • Facility Management
Use Cases
  • Inventory Management
About The Customer
Pelican Property Management is a property management company based in Baltimore, Maryland. Established in 2014, the company manages a large portfolio of homeowners associations across Maryland. Since its inception, the company has grown significantly, from managing just 6 doors to over 4,200+. The company prides itself on offering additional services that set them apart from their competitors, a feat made possible through their partnership with AppFolio. Pelican Property Management values innovation and efficiency, attributes that have been significantly enhanced through their use of AppFolio's modern technology and solutions.
The Challenge
Pelican Property Management, a Baltimore-based company managing a large portfolio of homeowners associations across Maryland, faced significant challenges in its early days. The company, which started with just 6 doors, struggled with inefficient software solutions that were 'horrible' and 'lacking innovation', according to Jordan Levine, Co-Founder of Pelican Property Management. The lack of a robust and efficient software solution was hindering their growth and ability to manage their increasing portfolio effectively. The company needed a solution that could streamline their back-end accounting and front-of-house management processes, provide them with a competitive edge in acquisitions, and enable them to offer additional services to their communities.
The Solution
Pelican Property Management partnered with AppFolio in 2013, a move that has since propelled their growth and efficiency. AppFolio's modern technology provided the much-needed efficiency in back-end accounting and front-of-house management. It also gave Pelican Property Management a competitive edge in acquisitions, enabling them to offer additional services that set them apart from their competitors. This has allowed them to win more deals and grow their portfolio from 6 doors to over 4,200+. Furthermore, AppFolio's innovative solutions have enabled their accountants to work more efficiently and have helped attract top talent. The mobile tools provided by AppFolio have empowered their community managers to work in the field, further enhancing their operational efficiency.
Operational Impact
  • The partnership with AppFolio has brought about significant operational benefits for Pelican Property Management. The company has been able to streamline its back-end accounting and front-of-house management processes, leading to increased efficiency. The use of AppFolio's modern technology has also helped the company attract top talent, further enhancing their operational capabilities. The mobile tools provided by AppFolio have empowered their community managers to work in the field, leading to improved service delivery. Furthermore, the competitive advantage provided by AppFolio has enabled Pelican Property Management to offer additional services to their communities, setting them apart from their competitors and allowing them to win more deals.
Quantitative Benefit
  • Grew their portfolio from 6 doors to over 4,200+ doors
  • 67% of dues are now paid online
  • Sent over 1,700+ texts through AppFolio

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